Annals of Nursing

BUILDING COMPETITIVENESS AND BUSINESS RESILIENCE IN THE ENVIRONMENT OF DIGITAL ECONOMY – A RESEARCH IN A CHAIN OF SERBIAN PHARMACIES

Spomenka Babic-Banković — 2024-04-03

Background: Digital health care encompasses the use of information and communication technologies (ICT) in improving processes related to health, prevention, diagnosis, and treatment of the diseased.

Aim: The goal of this research is to explore the transformation of conventional pharmaceutical profession into digital roles..

Materials and Methods: The research was conducted in 2022 within a chain of five pharmacies named "Hygia Pharmacy" in Arandjelovac, Serbia, with 23 employees. The primary focus was to assess the impact of digitization on the company's performance, competitiveness, and business resilience. An internet-based survey was conducted among the employees (initial, 3 months later and 6 months later).

Results: The business resilience plan in the company was confirmed by 91% of respondents. Most respondents stated that they attend professional webinars (81%) and Zoom meetings (57%) to improve their competitiveness. All respondents rated online sales as positively impacting consumers in terms of shopping convenience, and mentioned that internal shipping and receiving documents facilitate work in the pharmacy. Most respondents (78%) gather professional information from digital sources (e-Pharmacy) compared to the paper form of the journal Pharmacy Practice. The survey revealed a downward trend in traditional working techniques compared to digital techniques, which showed an upward trend throughout all three testing cycles.

Conclusion: The research conducted within Serbian pharmacies indicates that the digital economy and ICT have caused significant transformations in terms of improving the competitiveness and business resilience of pharmacists.

VIEW ON HEALTH CARE SYSTEM OF THE REPUBLIC OF SERBIA

Slavica Anđelić — 2024-05-14

Background and aim:

From the viewpoint of the theoretical description of the healthcare system management, it is significant to identify and evaluate the effects of the organization, financing, and rationalization of the healthcare system of the Republic of Serbia. In its practical application, it is related to the strategic decision-making process for improving functions and developing necessary and proper changes within the same system. It also relates to healthcare human resources, as well as proper client satisfaction and education.

Conclusion

The health care system has characteristics that distinguish it from other areas. The globalization of the market and the growing needs of society require the healthcare system to be organized in such a way as to meet all the demands of patients and to guarantee their satisfaction. User satisfaction is ensured by achieving the highest possible quality in disease diagnosis, treatment, and patient care at acceptable prices and with as little risk of errors and adverse effects concerning patients as possible.

VIEWS INTO CONTEMPORARY NURSING

Nikola Savić — 2023-12-26

Insights into Contemporary Nursing is a textbook for nursing students that sublimates all the knowledge that is the basis of good nursing education in an innovative and methodologically clear way. The textbook was published for the first time in 2023 and received good reviews from experts as well as reviewers. The textbook consists of 11 chapters: Chapter One: History of Nursing; Chapter Two: Definitions of Nursing and Health Care; Chapter Three: Theories and Models; Chapter Four: Quality of Health Care; Chapter Five: Organization, Safety, and Documentation; Chapter Six: Health Care Evidence-Based; Chapter Seven: The Health Care Process; Chapter eight: Nursing Ethics; Chapter Nine: Nursing Issues; Chapter Ten: Nursing Forensics; Chapter Eleven consists of appendices, scales, and instruments for practical application in nursing. The book is excellent literature for the education of various profiles of health workers, and it is extremely useful for the education of nurses.