ПОТЕНЦИЈАЛИ ОПШТИНЕ ТРСТЕНИК ЗА РАЗВОЈ ВИНСКОГ ТУРИЗМА
Sažetak
Трстеничко виногорје се налази на Жупском винском путу и поседује винарије које су отворене за посетиоце, хектаре винограда, две винске манифестације и бројне културно-историјске споменике у свом непосредном окружењу. Циљ рада односи се на испитивање мишљења посетилаца у односу на могућност развоја винског туризма у Трстеничком виногорју, што би утицало на интензивирање туристичке понуде општине. Коришћен је метод упитника за прикупљање примарних података, а подаци су обрађени дескриптивном анализом у оквиру IBM SPSS 21. Испитивање је спроведено током априла и маја 2024. Учествовало је 163 испитаника. Резултати си показали да Oпштина Трстеник поседује потенцијале за развој винског туризма, али да они нису адекватно искоришћени. Наиме, туристи долазе у Трстеник, али не због вина и винског туризма. Резултати истраживања су значајни, зато што могу помоћи туристичкој организацији и општинским званичницима да се направи стратегија развоја винског туризма, која би обезбедила значајно место Трстеничког виногорја на мапи винског туризма Србије.
Reference
Alonso, A., Bressan, A., O'Shea, M.,& Krajsic, V. (2012). To what extent do wineries study their consumersand visitors? Implications for wine tourism development.Tourism Analysis, 17(5), 643-657.
Babić, M. (1978). Trstenik vineyard district in the past and today. Yugoslav viticulture and winemaking. Belgrade: Institute of Foreign Trade.
Baird, T., &Hall, C.M. (2014). Between the wines, Wine tourism in New Zealand: Social, Cultural and Economic Impacts of wine in New Zealand(191-207).London and New York: Routledge, London.
Carlsen, J., &Charters, S. (2006). Introduction. Carlsen, J.Global Wine Tourism, Oxon: Cabi.
Colombini Cinelli, D. (2015).Wine tourism in Italy.International Journal of Wine Research, 7(1), 29-35.
Cvijanović, D., Cvijanović, V., Simonović, Z., Tourism in Terms of the Development of Serbian Rural Areas, 2016 3rd International Conference Higher Education in Function of Sustainable Development of Tourism in Serbia and Western Balkans: conference proceedings. Business and Technical College of Vocational Studies, Užice, Serbia, 2015 (pp.13-24).
Cvijanović, D., &Mihailović, B. (2016). Developmental aspects of the rural tourism in Serbia. TISC - Tourism International Scientific Conference Vrnjačka Banja, 1(2), 1-16.
Deutsche weinstrasse, available: www.deutscheweinstrasse.de/karte/touristikroute/, (accessed on 10.03.2024).
Figueroa, E., B.,& Rotarou, E., S. (2018). Challenges and opportunities for the sustainable development of the wine tourism sector in Chile.Journal of Wine Research, 1-22.
Getz, D., (2000). Explore Wine Tourism: Management, Development & Destination, New York: Gognizant Communication Corporation.
Grimstad, S. (2011). Developing a frame work for examining business-driven sustainability initiatives with relevance to wine tourism clusters. International Journal of Wine Business Research, 23(1), 62-82.
Hall, M., Sharples, L., Combourne, B., & Macionis, N. (2000). Wine tourism around the world: Develoment, management and markets. Oxford: Butterworth Heinemann.
Ivanišević, D., Jakšić, D. (2014). Viticulture of Serbia through statistics and regionalization of Serbia. http://media.popispoljoprivrede.stat.rs/2014/Dokumenta/Radovi/07%20Vinogradarstvo%20Srbije%20kroz%20statistiku%20i%20rejonizaciju.pdf (accessed on 10.04.2024).
Jahić, H. (2016). Wine tourism and wine roads in the Herzegovina-Neretva Canton, state and perspectivesActa geographica Bosniae et Herzegovinae: www.geoubih.ba/Izdanja/ActaVol3br6/10.%20Jahic%20-%20Vinski%20turizam.pdf>, (accessed on 15.04.2024).
Jakšić, D., Ivanišević, D., Đokić, V., &Tepavac Brbaklić, M. (2015). Wine Atlas, Belgrade: National Bureau of Statistics.
Jakšić, D., Bradić, I., Beader, M., Ristić, M., Popović, D., Mošić, I., & Dodok, I. (2019). Viticulture and winemaking in Serbia, Study of analysis of grape production and wine production sector. Niš: Center for Viticulture and Enology.
Jević, G., Jević, J., &Barović, S. (2016). The role of Belgarde Wine fair Beowine on development of wine tourism in Serbia. Economics of Agriculture,63(4), 781-800.
Jojić Novaković, D., Cvijanović, D. (2017). Standardisation of wineries as one of preconditions for the growth of wine tourism. TISC - Tourism International Scientific Conference Vrnjačka Banja, 2(1), 77-94.
Jovanović, D., Muhi, B., &Anđelković, A. (2015). Vinarije i putevi vina kao sredstvo za razvoj agroturizma u Vojvodini. Turističko poslovanje, 15, 87-93.
Jovanović Tončev, M., Jovanović, D., Malićanin, M., &Dimitrijević, B. (2016). Push and pull factors determinig wine tourism development in the „Tri Morave“ sub-region. Economics of Agriculture, 63(3), 781-800.
Koteski, C., Jakovlev, Z., &Soltirovska, D. (2016). Wine and wine tourism in Macedonia, Journal of Process Management, New Technologies, International, 4(3), 8-11.
Lazović, S., Milićević, S., Đorđević, N., & Kraguljac, V. (2024). Exploring rural tourism potential in rural areas of Vrnjačka Banja. Hotel and Tourism Management. https://doi.org/10.5937/menhottur2400007L
Levitskaia, A. (2019). Development of the potential of viticulture and wine tourism in Atu Gaguzi. Aграрна економика, 41, 7-14.
Milić, D., Lukač Bulatović. M., & Elenov, R, Wine production in the world and in Serbia,International scientific assembly, 2018, 130 years of organized viticultureand winemaking in Bosna and Herzegowina, Federal Agro-Mediterranean Institute Mostar, Faculty of Agriculture and Food Technology Mostar, University of Mostar, September 21/22, 2018 (pp.42-55).
Milićević, S., &Štetić, S. (2017). Tourism Management.Vrnjačka Banja: Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac.
Milićević, S., Đorđević, N.,& Krejić, Ž. (2020). Research on tourists’ attitudes on the potential of Goč mountain for the development of eco-tourism. Economics of Agriculture, 67(1), 223-238.
Mitchell, R., Hall, C.M. (2006). Wine tourism research: the state of play. Tourism Review International, 9(4) 307-332.
Panić, A., Vujko, A., & Knežević, M. (2024). Economic indicators of rural destination development oriented to tourism management: The case of ethno villages in Western Serbia. Hotel and Tourism Management. https://doi.org/10.5937/menhottur2400006P
Pivac, T. (2012). Wine tourism in Vojvodina, Monograpf, Novi Sad: University in Novi Sad, Faculty of Science, Department of Geography, Tourism and Hospitality.
Popović, M. (1968). Trstenik and its surroundings, A contribution to the economic-geographical study of communes, Trstenik: Metalograf.
Radović, N., &Milićević, S. (2021). The examination and assessment of winery business and contribution to the development of wine tourism in Serbia.Economics of Agriculture, 67(4), 1103-1123.
Razović, M. (2015). Wine tourism as a special form of tourism offer in Dalmatia,Proceedings of the Polytechnic school in Šibenik, No.3-4, 51-67.
Sekulić, D., Mandarić, M., &Milovanović, V. (2016). Motivation of travelers for participation in wine tourism in Serbia. Economics of Agriculture,63(4), 1237-1252.
Szivas, E. (1999). The Development of Wine Tourism in Hungary. International Journal of Wine Marketing,11(2), 7-17.
Sevil, G., &Yüncü, R. (2009). Wine producers' perceptions of wine tourism,.Tourism Review,57(4), 477-487.
Simeon, R., &Sayeed, L. (2011). Examining the online wine Tourism experience of California wineries.International Journal of Online Marketing,1(1), 24-40.
Stein, S. (2010). New markets and new strategies in Argentina’s wine revolution.Economics, Management, and Financial Markets,5(1), 64–98.
Stojković, J., &Milićević, S. (2020). SWOT analysis of wine tourism development opportunities in the Trstenik vineyard district.Hotel and Tourism Management, 8(1), 59-67.
Stojkovic, J. (2021). Trstenik wine district in the past and now. In J. Vukčević, J. Stojković (Eds.), Trstenik wine district (pp.84-227). Trstenik: Public library Jefimija
Taylor, R., Shanka, T. (2002). Attributes for Staging Successful Wine Festivals. Event Management, 7(3).
The travel magazine: www.thetravelmagazine.net/exploring-austria-wine-routes.html, (accessed on 28.12.2023).
Tourism Development Strategy of the Republic of Serbia 2016-2020: https://mtt.gov.rs/download/3/TOURISM%20DEVELOPMENT%20STRATEGY%20OF%20RS%202016-2025.pdf, (accessed on 28.04. 2024).
Trišić, I., Štetić, S., Privitera, D., &Nedelcu, A. (2020). Wine routes in Vojvodina province, Northern Serbia: A tool for sustainable tourism development.Sustainability, 12(1).
Vilanji svetionik vinskog turizma: www.vino.rs/aktuelno/reportaze/item/1915-vilanji-svetionik-vinskog-turizma.html, (accessed on 08.02.2024).
VisitPortugal: www.visitportugal.com/en/content/wine-tourism, (02.02.2024).
Vujovic, D., &Pejin, B. (2020). Wine tourism.Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(2), 454-469.
Wei, M. (2013). Analysis of the wine experience tourism based on experience economy: A case for Changyu wine tourism in China. Research Journal of Applied Sciences, Engineering and Technology, 5(20), 4925-4930.
Čavić, S., &Mandarić, M. (2020). Authenticity of gastronomic events as a function of branding a destination. Hotel and Tourism Management, 9(1), 89-101.
Šlezak, H. (2010). Medjimurje wine road. Proceedings of the Polytechnic of Međimurje in Čakovec, 1(2), 84-91.