FOOD PRODUCTS PLACEMENT DURING COVID-19 PANDEMIC

  • Sonja Vučenović University of Novi Sad, Faculty of Economics in Subotica
  • Daniela Nuševa University of Novi Sad, Faculty of Economics in Subotica
  • Dražen Marić University of Novi Sad, Faculty of Economics in Subotica
  • Radenko Maric University of Novi Sad, Faculty of Economics in Subotica
  • Goran Vukmirović University of Novi Sad, Faculty of Economics in Subotica
  • Ksenija Leković University of Novi Sad, Faculty of Economics in Subotica
Keywords: Food products placement, Supply Chain, COVID-19 pandemic, Consumer behavior

Abstract


The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food products. In this regard, the paper aims to define the impact of various indicators on the placement of food products during the COVID-19 pandemic. An empirical study was conducted on a sample of 248 final consumers. The analysis was performed specifically for four groups of essential food products in a pandemic: meat and meat products, fruit and vegetables, milk and dairy products, cereals, and cereal products. The results showed a statistically significant impact of indicators such as safety and security standards, hygiene, price, product freshness, nutritional composition, chain transparency, and product quality. The impact of these indicators differs significantly depending on the analyzed product group. The obtained results indicate to the supply chain management which negative impacts need to be minimized to ensure timely placement of food products and more efficiently meet the needs of final consumers in a pandemic. Guidelines for future research are listed in the paper.

Author Biographies

Sonja Vučenović, University of Novi Sad, Faculty of Economics in Subotica

Assistant Professor at Department of Trade, Marketing and Logistics

Daniela Nuševa, University of Novi Sad, Faculty of Economics in Subotica

Assistant Professor at Department of Trade, Marketing and Logistics

Dražen Marić, University of Novi Sad, Faculty of Economics in Subotica

Associate Professor at Department of Trade, Marketing and Logistics

Goran Vukmirović, University of Novi Sad, Faculty of Economics in Subotica

Associate Professor at Department of Trade, Marketing and Logistics

Ksenija Leković, University of Novi Sad, Faculty of Economics in Subotica

Assistant Professor at Department of Trade, Marketing and Logistics

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Published
2021/11/29
Section
Original research paper