SERBIAN CONSUMER’S PERCEPTION OF BREAD QUALITY
Sažetak
Bread as we know it today originated in 10,000 BC. The life cycle of this food has changed over time. It was regarded as a divine gift and a culprit for many of the diseases prevalent in contemporary society. This research aims to see which factors have the greatest influence on the consumers’ perception of the quality of bread, taking into account that in Serbia in recent years there has been a decline in the demand for this food. After data collection and processing, 310 respondents from the territory of the Republic of Serbia participated in the research. The survey was conducted anonymously, with data collected online via Google Forms. The obtained results suggest that sensory attributes have the greatest influence on quality perception. However, the research also revealed that the respondents were not informed about this food's nutritional and health aspects. Given that Serbia is a country with unique traditional bread varieties in nearly every region, and where the skill of bread-making is handed down through generations, future research should aim to inform consumers about the nutritional and health aspects of these traditional foods.
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