Rescaling smart destinations

The growing importance of smart geospatial services during and after COVID-19 pandemic

  • Bojan Radojević University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management
  • Lazar Lazić University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management
  • Marija Cimbaljević University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management
Keywords: Smart tourism destination, smart tourism, service optimization, spatial optimization, COVID-19

Abstract


The COVID-19 pandemic has imposed numerous, lasting adverse effects on the global tourism industry. At the same time, it exposed the competitive advantages that existing smart tourism infrastructure could provide for addressing urgent health issues and for providing meaningful smart services. This paper initially provides examples of smart geospatial services based on COVID-19 pandemic-related data, such as algorithms for measuring social distancing through CCTV and proximity contract tracing protocols and applications. Indeed, smart destinations, as an evolutionary step of smart cities, very quickly became a practical and research framework in various other disciplines, from leisure and service-oriented to technical and geospatial domains. However, various technologies employed and interests of different stockholders create a constant need for rescaling of smart data to facilitate their usability in providing optimized smart tourism services. One of the pressing concerns is the functional alignment of geospatial data with tourism-related data. Thus, we aim to pinpoint the growing importance of smart geospatial services, by pointing to the main downturn of the current smart destination issue with geospatial data resolutions, and, by building upon the relations of the geospatial layer of data with the tourism-specific layer. To this end, we pinpoint two further research directions – reinvestigating spatial and temporal resolution as a core of data smartness and the need for contextual (tourism-oriented) scaling of smart technology. This could be of keen interest in post-pandemic tourism, where smart geospatial services will be of pressing concern, but also it still an issue to be resolved in further smart destination development.

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Published
2020/10/05
Section
Review Article