“All the world’s a stage” – The Spatial Value of Destination DJ Videos
Abstract
This exploratory article analyze the contemporary trend in the music and event industry of organizing and filming electronic dance music (EDM) events at tourist destinations. These videos featuring DJ sets in attractive locations, referred to as destination DJ videos (DDJVs), accumulate a substantial number of views on social media platforms, primarily YouTube. Due to their widespread popularity, they represent an untapped source of online media content, holding potential for broader industry utilization and academic analysis of their spatial value, understood as an addition to the typically considered social, cultural, and economic values of music events. DDJVs combine the popularity of a music genre, an artist, a music streaming platform, and the destination featured in the video, offering various perspectives and approaches for assessing and evaluating them within the domain of tourism. The presence of datasets encompassing DDJVs stands as a noteworthy and substantial resource for novel academic explorations within the sphere of tourism research, expanding the scope of visual studies in tourism. Moreover, DDJVs hold the potential to serve as valuable and pragmatic instruments for fostering innovation in the field of destination marketing. This exploratory study provides an early evaluation of research directions for DDJVs.
References
Adams, M. (2021, March 29). DJ Set Vs Live Set: What’s The Difference? (Ultimate Guide). https://audiocaptain.com/dj-set-vs-live-set/
Arabadzhyan, A., Figini, P., & Vici, L. (2021). Measuring destination image: A novel approach based on visual data mining. A methodological proposal and an application to European islands. Journal of Destination Marketing & Management, 20, 100611. https://doi.org/10.1016/j.jdmm.2021.100611
Bingöl, S. (2022). From escape to seeking: Understanding drug tourists. Journal of Tourism and Cultural Change, 20(4), 583–599. https://doi.org/10.1080/14766825.2021.1960853
Boyle, D. (2021). IMS Business Report 2021. International Music Summit. Retrieved November 18, 2024, from https://www.digitalmusicnews.com/wp-content/uploads/2021/06/IMS-Business-Report-2021.pdf
Boyle, D. (2022, April 28). IMS Business Report 2022. We Rave You. Retrieved November 18, 2024, from https://weraveyou.com/2022/04/ims-business-report-2022-electronic-music-is-small-on-social-compared-to-other-genres/
Cannon, J. W., & Greasley, A. E. (2021). Exploring Relationships Between Electronic Dance Music Event Participation and Well-being. Music & Science, 4, 2059204321997102. https://doi.org/10.1177/2059204321997102
Cercle. (2022). Cercle: About. https://www.linkedin.com/company/cerclemusic/about/
Cimbaljević, M., Stankov, U., Demirović, D., & Pavluković, V. (2019). Nice and smart: Creating a smarter festival – the study of EXIT (Novi Sad, Serbia). Asia Pacific Journal of Tourism Research, 26(4), 415-427. https://doi.org/10.1080/10941665.2019.1596139
Clubcommission Berlin. (2019). Club Culture Berlin. Retrieved November 18, 2024, from https://www.clubcommission.de/wp-content/uploads/sites/2/2019/10/club-culture-study.pdf
Conner, C. T., & Dickens, D. R. (2023). Electronic Dance Music: From Deviant Subculture to Culture Industry. Lexington Books, Lanham
Della Corte, V., D’Andrea, C., Savastano, I., & Zamparelli, P. (2017). Smart cities and destination management: Impacts and opportunities for tourism competitiveness. European Journal of Tourism Research, 17, 7–27. https://doi.org/10.54055/ejtr.v17i.291
Dhaenens, F. (2016). Reading Gay Music Videos: An Inquiry into the Representation of Sexual Diversity in Contemporary Popular Music Videos. Popular Music and Society, 39(5), 532–546. https://doi.org/10.1080/03007766.2015.1068530
Ding, H.-M., & Hung, K.-P. (2021). The antecedents of visitors’ flow experience and its influence on memory and behavioral intentions in the music festival context. Journal of Destination Marketing & Management, 19, 100551. https://doi.org/10.1016/j.jdmm.2020.100551
Dinhopl, A., & Gretzel, U. (2016). Conceptualizing tourist videography. Information Technology and Tourism, 15(4), 395–410. https://doi.org/10.1007/s40558-015-0039-7
Dragović, N., Vasiljević, Ð., Stankov, U., & Vujičić, M. (2019). Go social for your own safety! Review of social networks use on natural disasters – case studies from worldwide. Open Geosciences, 11(1), 352–366. https://doi.org/10.1515/geo-2019-0028
Drakulić Kovačević, N., Kovačević, L., Stankov, U., Dragićević, V., & Miletić, A. (2017). Applying destination competitiveness model to strategic tourism development of small destinations: The case of South Banat district. Journal of Destination Marketing & Management, 8, 114-124. https://doi.org/10.1016/j.jdmm.2017.01.002
Ehlinger, A., & Markey, J. (2022). Stream of Conscience? Live Music Streaming: Utility, Capital and Control. International Journal of Music Business Research, 11(1), 29–42. https://doi.org/10.2478/ijmbr-2022-0005
Filimonau, V., Ashton, M., & Stankov, U. (2022). Virtual spaces as the future of consumption in tourism, hospitality and events. Journal of Tourism Futures, 10(1), 110-115. https://doi.org/10.1108/JTF-07-2022-0174
Garcia, L.-M. (2016). Techno-tourism and post-industrial neo-romanticism in Berlin’s electronic dance music scenes. Tourist Studies, 16(3), 276–295. https://doi.org/10.1177/1468797615618037
Gilstrap, C., Teggart, A., Cabodi, K., Hills, J., & Price, S. (2021). Social music festival brandscapes: A lexical analysis of music festival social conversations. Journal of Destination Marketing & Management, 20, 100567. https://doi.org/10.1016/j.jdmm.2021.100567
InternetDJ. (2023). The Top DJs in The World—InternetDJ’s Official List. https://www.internetdj.com/top-djs
Jenkins, D. (2016, June 6). New study shows listening to electronic music while working can boost productivity. UKF. Retrieved November 18, 2024, from https://ukf.com/news/listening-electronic-music-working-boosts-productivity/16516
Jiang, Y., & Lyu, C. (2022). Sky-high concerns: Examining the influence of drones on destination experience. Tourism Recreation Research, 49(4), 911-917. https://doi.org/10.1080/02508281.2022.2094582
Jovanović, T., Božić, S., Bodroža, B., & Stankov, U. (2019). Influence of users’ psychosocial traits on Facebook travel-related behavior patterns. Journal of Vacation Marketing, 25(2), 252–263. https://doi.org/10.1177/1356766718771420
Kim, D., Lee, C.-K., & Sirgy, M. J. (2016). Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival. Journal of Travel & Tourism Marketing, 33(3), 293–312. https://doi.org/10.1080/10548408.2015.1024914
Kruger, M., & Saayman, M. (2016). A 3E typology of visitors at an electronic dance music festival. International Journal of Event and Festival Management, 7(3), 219–236. https://doi.org/10.1108/IJEFM-04-2016-0027
Lehto, X. Y., Kirillova, K., Wang, D., & Fu, X. (2022). Convergence of Boundaries in Tourism, Hospitality, Events, and Leisure: Defining the Core and Knowledge Structure. Journal of Hospitality and Tourism Research, 48(3), 407-419. https://doi.org/10.1177/10963480221108667
Lexhagen, M., Ziakas, V., & Lundberg, C. (2023). Popular Culture Tourism: Conceptual Foundations and State of Play. Journal of Travel Research, 62(7), 1391-1410. https://doi.org/10.1177/00472875221140903
Liikkanen, L. A., & Salovaara, A. (2015). Music on YouTube: User engagement with traditional, user-appropriated and derivative videos. Computers in Human Behavior, 50, 108–124. https://doi.org/10.1016/j.chb.2015.01.067
Line, N. D., & Wang, Y. (2017). A multi-stakeholder market oriented approach to destination marketing. Journal of Destination Marketing & Management, 6(1), 84–93. https://doi.org/10.1016/j.jdmm.2016.03.003
Mazierska, E., & Rigg, T. (2021). Challenges to British Nightclubs During and After the Covid-19 Pandemic. Dancecult: Journal of Electronic Dance Music Culture, 13(1). https://dj.dancecult.net/index.php/dancecult/article/view/1198
Mitchell, W. (2020). Travel Around the World With These 5 DJ Live Sets in Breathtaking Locations. FestGround. Retrieved November 18, 2024, from https://www.festground.com/articles/top-5-dj-live-set-locations/520
Nielsen. (2018). Nielsen Music 2018 U.S. Music 360. Retrieved November 18, 2024, from https://www.nielsen.com/insights/2018/us-music-360-2018/
Ord, M., & Behr, A. (2023). Curating the music city: The accommodation sector in Glasgow’s music tourism ecology. Tourist Studies, 23(3), 227–246. https://doi.org/10.1177/14687976231177963
Palamar, J. J., Le, A., & Acosta, P. (2021). Shifts in Drug Use Behavior Among Electronic Dance Music Partygoers in New York During COVID-19 Social Distancing. Substance Use & Misuse, 56(2), 238–244. https://doi.org/10.1080/10826084.2020.1857408
Park, E., & Kim, S. (2018). Are we doing enough for visual research in tourism? The past, present, and future of tourism studies using photographic images. International Journal of Tourism Research, 20(4), 433-441. https://doi.org/10.1002/jtr.2194
Parra-López, E., Gutiérrez-Taño, D., Díaz-Armas, R. J., & Bulchand-Gidumal, J. (2012). Travellers 2.0: Motivation, opportunity and ability to use social media. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality. Routledge.
Peter, B. (2013). EDM Fandom and Dance Practice. In Popular Music Fandom. Routledge, Abingdon.
Ritter, C. S. (2023). Gazing from the air: Tourist encounters in the age of travel drones. Tourism Geographies, 26(4), 618-634. https://doi.org/10.1080/14616688.2023.2264823
Schaap, J., Berghman, M., & Calkins, T. (2023). Attractive People Make Better Music? How Gender and Perceived Attractiveness Affect the Evaluation of Electronic Dance Music Artists. Empirical Studies of the Arts, 41(1), 284–303. https://doi.org/10.1177/02762374221118526
Sellars, A. (1998). The influence of dance music on the UK youth tourism market. Tourism Management, 19(6), 611–615. https://doi.org/10.1016/S0261-5177(98)00000-4
Stankov, U., Armenski, T., Klauco, M., Pavluković, V., Cimbaljević, M., & Drakulić-Kovačević, N. (2017). Spatial autocorrelation analysis of tourist arrivals using municipal data: A Serbian example. Geographica Pannonica, 21(2), 106–114. https://doi.org/10.18421/GP21.02-04
Stankov, U., & Filimonau, V. (2021). Here and now – the role of mindfulness in post-pandemic tourism. Tourism Geographies, 25(1), 374-389. https://doi.org/10.1080/14616688.2021.2021978
Stankov, U., Filimonau, V., Vujičić, M. D., Basarin, B., Carmer, A. B., Lazić, L., Hansen, B. K., Ćirić Lalić, D., & Mujkić, D. (2023). Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach. International Journal of Environmental Research and Public Health, 20(5), Article 5. https://doi.org/10.3390/ijerph20053874
Stankov, U., & Gretzel, U. (2020). Tourism 4.0 technologies and tourist experiences: A human-centered design perspective. Information Technology & Tourism, 22, 477-488. https://doi.org/10.1007/s40558-020-00186
Stankov, U., Jovanović, T., Pavluković, V., Kalinić, Č., Drakulić-Kovačević B, N., & Cimbaljević, M. (2018). A regional survey of current practices on destination marketing organizations’ Facebook Pages: The case of EU and. Geographica Pannonica, 22(2), 81–96. https://doi.org/10.5937/22-16673
Stankov, U., Kennell, J., Morrison, A. M., & Vujičić, M. D. (2019). The view from above: The relevance of shared aerial drone videos for destination marketing. Journal of Travel & Tourism Marketing, 36(7), 808-822. https://doi.org/10.1080/10548408.2019.1575787
Stankov, U., Klaučo, M., Dragicevic, V., Vujičić, M. D., & Solarević, M. (2016). Assessing land-use changes in tourism area on the example of Čajetina municipality (Serbia). Geographica Pannonica, 20(2), 105-113. 10.18421/GP20.02-07
Stankov, U., Lazić, L., & Dragićević, V. (2010). The extent of use of basic Facebook user-generated content by the national tourism organizations in Europe. European Journal of Tourism Research, 3(2), 105–113. https://10.54055/ejtr.v3i2.51
Stankov, U., Vasiljević, D., Jovanović, V., Kranjac, M., Vujičić, M. D., Morar, C., & Bucur, L. (2019). Shared Aerial Drone Videos-Prospects and Problems for Volunteered Geographic Information Research. Open Geosciences, 11(1), 462–470. https://doi.org/10.1515/geo-2019-0037
van der Hoeven, A., & Hitters, E. (2019). The social and cultural values of live music: Sustaining urban live music ecologies. Cities, 90, 263–271. https://doi.org/10.1016/j.cities.2019.02.015
van der Hoeven, A., & Hitters, E. (2020). The spatial value of live music: Performing, (re)developing and narrating urban spaces. Geoforum, 117, 154–164. https://doi.org/10.1016/j.geoforum.2020.09.016
Van Dyck, E., Ponnet, K., Van Havere, T., Hauspie, B., Dirkx, N., Schrooten, J., Waldron, J., Grabski, M., Freeman, T. P., Curran, H. V., & De Neve, J. (2023). Substance Use and Attendance Motives of Electronic Dance Music (EDM) Event Attendees: A Survey Study. International Journal of Environmental Research and Public Health, 20(3), Article 3. https://doi.org/10.3390/ijerph20031821
Volo, S., & Irimiás, A. (2021). Instagram: Visual methods in tourism research. Annals of Tourism Research, 91, 103098. https://doi.org/10.1016/j.annals.2020.103098
Vujičić, M. D., Kennell, J., Stankov, U., Gretzel, U., Vasiljević, Đ. A., & Morrison, A. M. (2022). Keeping up with the drones! Techno-social dimensions of tourist drone videography. Technology in Society, 68, 101838. https://doi.org/10.1016/j.techsoc.2021.101838
Vujičić, M. D., Šaćirović, D., Stankov, U., Ali, F., Kovačić, S., Besermenji, S., Pivac, T., Blešić, I., & Bratić, M. (2023). Emerging cities and travel motivation: A latent profile analysis approach. Journal of Vacation Marketing, 13567667231188872. https://doi.org/10.1177/13567667231188872
Vujičić, M. D., Stankov, U., Pavluković, V., Štajner-Papuga, I., Kovačić, S., Čikić, J., Milenković, N., & Zelenović Vasiljević, T. (2023). Prepare for Impact! A Methodological Approach for Comprehensive Impact Evaluation of European Capital of Culture: The Case of Novi Sad 2022. Social Indicators Research, 165(2), 715–736. https://doi.org/10.1007/s11205-022-03041-1
Vujičić, M. D., Stankov, U., & Vasiljević, D. A. (2022). Tourism at a crossroads—Ignoring, adopting, or embracing alternative pathways for more sustainable post-pandemic tourism development. In Crisis Management, Destination Recovery and Sustainability: Tourism at a Crossroads (pp. 11–21). Routledge, Abingdon
Vujičić, M., Stamenković, I., Stankov, U., Kovačić, S., Vasiljević, Đ., & Popov-Locke, J. (2020). What will prevail within citybreak travel, motivation or demotivation?: Case study of Novi Sad, Vojvodina, Serbia. Geographica Pannonica, 24(1), 42–55. https://doi.org/10.5937/gp24-22613
Wang, Y., Yu, Q., & Fesenmaier, D. R. (2002). Defining the virtual tourist community: Implications for tourism marketing. Tourism Management, 23(4), 407–417. https://doi.org/10.1016/S0261-5177(01)00093-0
Watson, K. (2019). IMS Business Report 2019: An Annual Study of the Electronic Music Industry. International Music Summit.
Wright, D. W. M. (2019). Cannabis and tourism: A future UK industry perspective. Journal of Tourism Futures, 5(3), 209–227. https://doi.org/10.1108/JTF-10-2018-0064
Zuo, B., Tsai, C.-H. (Ken), Su, C.-H. (Joan), Jantes, N., Chen, M.-H., & Liu, J. (2023). Formation of a tourist destination image: Co-occurrence analysis of destination promotion videos. Journal of Destination Marketing & Management, 27, 100763. https://doi.org/10.1016/j.jdmm.2023.100763
