Uloga sporta u promociji obrazovanja na Katoličkom univerzitetu Notr Dam u Saut Bendu, SAD
Sažetak
U radu se istraživala podsticajna snaga fudbalskog programa Univerziteta Notr Dam za obrazovni marketing i finansiranje ove institucije. Snažna međusobna povezanost ekonomije, politike, masovnih medija i sporta, uslovila je izuzetnu popularnost fudbala u SAD. Univerzitet iz američke države Indijana je jedan od prvih koji se uspešno prilagodio ovom trendu kroz revitalizaciju svog fudbalskog programa, koji je još od 1887. godine bio prisutan u razvojnoj strategiji ove institucije. Koristeći metode analize sadržaja i studije slučaja Katoličkog univerziteta Notr Dam, izložena je hipoteza da je popularnost sporta, u ovom slučaju fudbala, uspešno iskorišćena za promociju i razvoj ove visokoškolske ustanove. U zaključku se ističe da je Univerzitet Notr Dam kroz uključivanje i sporta (fudbalski tim “Borbeni Irci”) u svoju obrazovnu promociju, učvrstio svoju današnju poziciju - rangiran je pri vrhu najkvalitetnijih nacionalnih istraživačkih univerziteta u SAD. S druge strane, ova studija slučaja potvrđuje da nema sukoba između verske dogme i nauke zasnovane na dokazima ako zajedno koračaju ka napretku, odnosno, ako im je zajednički cilj da oslobode čoveka.
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