FACEBOOK SEASON – A SURVEY OF CURRENT PRACTICES OF NATIONAL HUNTING ASSOCIATIONS FACEBOOK PAGES: THE CASE OF THE EU

Igor Ponjiger; Milosava Matejević; Uglješa Stankov; Vladimir Marković; Zoran Ristić; Milutin Kovačević; Vladimir Barović

doi:10.5937/turizam26-29669

Igor Ponjiger Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad
Milosava Matejević
Uglješa Stankov
Vladimir Marković
Zoran Ristić
Milutin Kovačević
Vladimir Barović

DOI: https://doi.org/10.5937/turizam26-29669

Keywords: hunting organizations, hunting tourism, social media

Abstract

National hunters’ associations (NHAs) are non-governmental organizations (NGOs) dealing with topics of hunting and conservation. We believe that NHAs have an important role in promoting hunting, wildlife protection, and shaping a positive public opinion about these subjects. This paper explores the basic characteristics and activities of the official Facebook Pages of NHAs among EU countries. The results have shown that the official NHA Facebook Pages don’t use the potential visible through the number of registered hunters and Page followers. Also, certain parameters used in the paper show preferable Page content in order to achieve more engagement. The findings of this paper are the first step into understanding the use of Facebook in hunting promotion and will serve as a starting point for further research.