Digitalni tragovi u eri novih medija

  • Jovana Nikolić Univerzitet Singidunum, Fakultet za medije i komunikacije, Departman za medije i komunikacije
Ključne reči: novi mediji, digitalni tragovi, društvene mreže, aplikacije, podaci, Fejsbuk

Sažetak


Novi mediji predstavljaju vitalan deo svakodnevnih praksi pojedinaca. Istraživanje pokazuje da 80% ispitanika na teritoriji Srbije proverava naloge na društvenim mrežama nekoliko puta dnevno. Za prosečnog konzumenta to znači da je u stalnom kontaktu sa prijateljima i da ima lak pristup informacijama i novostima. Za kompanije neprekidno prisustvo predstavlja izvor značajnih podataka o navikama i stavovima konzumenata. Postavlja se pitanje – na koje sve načine korisnici ostavljaju digitalne tragove? Kako velike kompanije mogu zloupotrebiti podatke? Ukoliko su podaci postali nafta XXI veka, da li to znači da su korisnici postali roba? Cilj ovog rada je da se mapiranjem karakteristika novih medija, trenutnog odnosa snaga u digitalnom svetu, definisanje digitalnih tragova u onlajn sferi i analizu slučajeva narušavanja privatnosti, istraži šta se dešava sa privatnošću korisnika pri upotrebi novih medija.

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Objavljeno
2021/07/14
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