Uticaj rodno obojene percepcije neverbalnih komunikacionih znakova na efektivnost ženskog preduzetničkog liderstva
Sažetak
Komunikacioni proces, usled svoje visoke kompleksnosti, pod uticajem je značajnog broja eksternih faktora. Navedeno je posebno primenljivo na neverbalni aspekt komunikacionog procesa, u kojem se poslate poruke često iskrivljene usled interferencije raznih elemenata koji, na prvi pogled, ni ne deluju relevantno za sam proces. Ovo je slučaj, između ostalog, sa rodno-stereotipnim društvenim normama. Ove norme su značajan deo celokupnog procesa socijalizacije, utičući na živote svih ljudi tokom njihovih života. Međutim, ovo takođe čini njihove efekte posebno snažnim i upadljivim, i to ne uvek na pozitivan način. Efekti se mogu osetiti u svakodnevnom životu, ali možda još značajnije u mnogim poslovnim kontekstima. Shodno tome, osnovna tema kojom se ovaj rad bavi jesu efekti koje uticaj rodno-stereotipnih normi na percepciju neverbalnih znakova ima na efektivnost žena preduzetničkih lidera. U tom cilju, rad najpre razmatra koncept preduzetničkog liderstva; zatim, proučava koncept neverbalne komunikacije i njegovu rodno obojenu percepciju; i konačno, bavi se uticajem koji ova rodno obojena percepcija neverbalnih znakova ima na efektivnost žena preduzetničkih lidera. Ukazuje se na stereotipe koji se vezuju za žene, kao i na njihovu (in)kongruenciju sa idealima „dobrog“ preduzetničkog liderstva, i na načine na koje navedeno utiče na uspešnost žena na pozicijama preduzetničkih lidera.
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