ANALYSIS OF THE TOURIST OFFER OF THE CITY OF ZAGREB: A TOURIST PERSPECTIVE
Abstract
In this paper authors to present the importance of city tourism as a specific form of tourism in the tourist offer, as well as the attitudes of tourists who chose the city of Zagreb as their holiday destination. They present the most relevant scientific findings in this topic, as well as the selected findings of the most recent study Attitudes and Expenditures of Tourists in Croatia TOMAS 2022/23. The results indicate tourists being mostly satisfied with the elements of Zagreb tourist offer, however, it is necessary to improve the quality of information provided about the destination, Internet access, etc. Improvement of marketing activities would improve the visibility and recognizability of tourist offer and potentially influence tourist´s decision-making process, stimulate them to visit, enjoy unique experiences and remain loyal to the destination.
References
Albayrak, T. & Caber, M. (2018). Examining the Relationship between Tourist Motivation and Satisfaction by Two Competing Methods. Tourism Management, (69), 201-213. https://doi.org/10.1016/j.tourman.2018.06.015
Almeida, F., Silva, O., & Amoêdo, N. (2019). Urban tourist motivations in the city of Porto. Ottoman: Journal of Tourism and Management Research, 4(2), 445-462. DOI:10.26465/ojtmr.2018339521
Bakucz, M. (2012). Održivi gradski turizam ili viši kvalitet života za lokalno stanovništvo? - ex post analiza projekta Pečuj evropska prestonica kulture za 2010, Megatrend revija, 9(1), 149-168.
Benjamin, A. (2023). How to Use Generative AI to Promote Your Destination. Destinations International. Retrieved 26th September from https://destinationsinternational.org/blog/how-use-generative-ai-promote-your-destination
Bock, K. (2015). The changing nature of city tourism and its possible implications for the future of cities. European Journal of Futures Research, (3), 1-8. https://doi.org/10.1007/s40309-015-0078-5
Cárdenas-García, P. J., Pulido-Fernández, J. I., & Pulido-Fernández, M. de la C. (2015). The Influence of Tourist Satisfaction on Tourism Expenditure in Emerging Urban Cultural Destinations. Journal of Travel & Tourism Marketing, 33(4), 497–512. https://doi.org/10.1080/10548408.2015.1064061
Carvache-Franco, M., Alvarez-Risco, A., Carvache-Franco, W., Carvache-Franco, O., Del-Aguila-Arcentales, S., & Estrada-Merino, A. (2022). Push and pull motivations as predictors of satisfaction and loyalty in coastal cities: a study in Lima, Peru. Journal of Policy Research in Tourism, Leisure and Events, 16(4), 692–709. https://doi.org/10.1080/19407963.2022.2043881
Carvache-Franco, M., Alvarez-Risco, A., Carvache-Franco, W., Carvache-Franco, O., Estrada-Merino, A., & Rosen, M. A. (2021). Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru. Sustainability, 13(21), 11575. https://doi.org/10.3390/su132111575
Cheng, A., & Cheng, X. (2024). What is the motivation of tourists to visit a destination developed with tourists’ participation? A case study of Ant Forest. Current Issues in Tourism, latest articles, 1–6. https://doi.org/10.1080/13683500.2024.2342399
Chi, N.T.K. & Phuong, V.H. (2022). Studying tourist intention on city tourism: the role of travel motivation. International Journal of Tourism Cities, 8(2), 497-512. https://doi.org/10.1108/IJTC-03-2021-0042
Cibinskiene, A., & Snieskiene, G. (2015). Evaluation of City Tourism Competitiveness. Procedia - Social and Behavioral Sciences, (213), 105-110. https://doi.org/10.1016/j.sbspro.2015.11.411
Croatian Bureau of Statistics (2024). Tourist arrivals in the city of Zagreb. Retrieved 27th September 2024 from https://web.dzs.hr/PXWeb/Table.aspx?layout=tableViewLayout1&px_tableid=BS_TU11.px&px_path=Turizam__Dolasci%20i%20no%c4%87enja%20turista%20u%20komercijalnim%20smje%c5%a1tajnim%20objektima&px_language=hr&px_db=Turizam&rxid=79a2be31-3fae-4ef5-a556-08df30d1ee3d
Croatian Bureau of Statistics (2024). Tourist overnights in the city of Zagreb. Retrieved 27th September 2024 from https://web.dzs.hr/PXWeb/Table.aspx?layout=tableViewLayout1&px_tableid=BS_TU11.px&px_path=Turizam__Dolasci%20i%20no%c4%87enja%20turista%20u%20komercijalnim%20smje%c5%a1tajnim%20objektima&px_language=hr&px_db=Turizam&rxid=79a2be31-3fae-4ef5-a556-08df30d1ee3d
Della Corte, Valentina and Sciarelli, Mauro and Cascella, Clelia and Del Gaudio, Giovanna. (2015). Customer Satisfaction in Tourist Destination: The Case of Tourism Offer in the City of Naples. Journal of Investment and Management 4(1-1): 39-50, Available at https://ssrn.com/abstract=2580728
Edwards, D., Friffin, T., & Hayllar, B. (2008). Urban tourism research: Developing an agenda, Annals of Tourism Research, 35(4), pp. 1032-1052. https://doi.org/10.1016/j.annals.2008.09.002
EHL Insights (2020). Tourism Satisfaction: Importance, Measurability & Impacts. Retrieved 29 October 2024 from https://hospitalityinsights.ehl.edu/tourism-satisfaction
Gârbea, R.V. (2013). Urban Tourism between content and aspiration for Urban Development. Management & Marketing, XI(1/2013), 193-201.
Garín-Muñoz, T., & J. Moral, M. (2017). Determinants of Satisfaction with an Urban Tourism Destination: The Case of Barcelona. Journal of Reviews on Global Economics, (6), 113–128. Available at https://ideas.repec.org/a/lif/jrgelg/v6y2017p113-128.html
Hącia, E. (2019). The role of tourism in the development of the city. Transportation Research Procedia, (39), 104–111. https://doi.org/10.1016/j.trpro.2019.06.012
Jovanović, V. (2022). Thematic tourism. Belgrade: Singidunum University.
Le, C.C. & Dong, D.X. (2017). Factors affecting European tourists’ satisfaction in Nha Trang city: perceptions of destination quality. International Journal of Tourism Cities, 3(4), 350-362. https://doi.org/10.1108/IJTC-04-2017-0022
Mandagi, D.W., Soewignyo, T., Kelejan, D.F., & Walone, D.C. (2024). From a hidden gem to a tourist spot: Examining brand gestalt, tourist attitude, satisfaction and loyalty in Bitung city. International Journal of Tourism Cities, (ahead-of-print). https://doi.org/10.1108/IJTC-10-2023-0217
Marušić, Z., Beroš, I., Sever, I., Ivandić, N., & Čorak, S. (2023). Attitudes and Expenditures of Tourists in Croatia TOMAS 2022/23. Zagreb: Institute for Tourism Zagreb
McDowall, S. (2010). International Tourist Satisfaction and Destination Loyalty: Bangkok, Thailand. Asia Pacific Journal of Tourism Research, 15(1), 21–42. https://doi.org/10.1080/10941660903510040
Milojica, V., Jurišić, M., & Podovac, M. (2023). Measuring Tourists' Satisfaction with Elements of the Tourist Offer of the City of Rijeka. In S. Vujović (Ed.), International Scientific Conference EKOM 2023 Current social-economic challenges of development of countries in contemporary conditions (p. 383-397). Kosovska Mitrovica: Faculty of Economics in Priština.
Milošević, S., Penezić, N., Mišković, I., Škrbić, I., & Katić, I. (2016). The significance of tourists' satisfaction at the destinations. In H. Maškarin Ribarić & D. Smolčić Jurdana (Eds.), 23rd Biennial International Congress Tourism & Hospitality Industry 2016 Trends and Challenges (p. 219-231). Opatija: Faculty of Tourism and Hospitality Management.
Nguyen Huu, T., Nguyen Ngoc, H., Nguyen Dai, L., Nguyen Thi Thu, D., Truc, L. N., & Nguyen Trong, L. (2024). Effect of tourist satisfaction on revisit intention in Can Tho City, Vietnam. Cogent Business & Management, 11(1), 1-15. https://doi.org/10.1080/23311975.2024.2322779
Official Website of the City of Zagreb (n.d.a). Attractions. Retrieved 26th October from https://www.infozagreb.hr/hr/istrazi-zagreb/atrakcije
Official Website of the City of Zagreb (n.d.b). City tours. Retrieved 26th October from https://www.infozagreb.hr/hr/istrazi-zagreb/razgled-grada
Official Website of the City of Zagreb (n.d.c). Culture. Retrieved 26th October from https://www.infozagreb.hr/hr/istrazi-zagreb/kultura
Official Website of the City of Zagreb (n.d. d). Events. Retrieved 26th October from https://www.infozagreb.hr/hr/dogadanja
Official Website of the City of Zagreb (n.d. e). Lifestyle. Retrieved 26th October from https://www.infozagreb.hr/hr/lifestyle
Official Website of the Tourist Board of the City of Zagreb (n.d. f). Accommodation. https://www.infozagreb.hr/hr/planiranje-putovanja/smjestaj
Podovac, M. (2021). Analysis the motivation of tourists for staying in cities: The case study of city of Belgrade. The Annals of Faculty of Economics in Subotica, 57(45), 51-65. https://doi.org/10.5937/AnEkSub2145051P
Podovac, M. (2021). Komparativna analiza ponude gradskog turizma Beograda i Sofije. Megatrend revija ~ Megatrend Review, 18(1), 159-164. DOI: 10.5937/MegRev2101177P
Podovac, M., Drpić, D., & Milojica, V. (2020). Analysis of tourism supply of the city of Zagreb and perspectives of its future development. Menadžment u hotelijerstvu i turizmu - Hotel and tourism management, 8(1), 89-99. Doi:https://doi.org/10.5937/menhottur2001089P
Ranjbarian, B., & Pool, J. K. (2015). The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit Nowshahr City of Iran. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 103–117. https://doi.org/10.1080/1528008X.2015.966295
Sadeghi, A. , Dehghani, M. A., & Dadgar, M. (2019). Ranking of the Factors Affecting Urban Tourism Satisfaction Using Kano Model, Case Study: Shiraz City. Journal of Urban tourism, 6(3), 139-151. https://doi.org/10.22059/jut.2019.264118.523
Statista (2024). Number of international tourist arrivals in selected cities and destinations in Europe from 2019 to 2023. Retrieved 26th October 2024 from https://www.statista.com/statistics/487572/leading-european-city-destinations/
Suprina, R., Gantina, D., Haryono, J., Gaffar, V., & Wulantika, L. (2023). Exploring tourist loyalty in metropolitan city of Indonesia. Journal of Eastern European and Central Asian Research (JEECAR), 10(4), 580–588. https://doi.org/10.15549/jeecar.v10i4.1351
Urošević, M., Stanojević, M., & Đorđević, D. (2023). Urban Tourism Destinations in the World. Economic Themes, 61(3), 343-364.
Yıldız, S., & Akbulut, M.T. (2013). Current Trends in Developing Urban Tourism. Archnet- International Journal of Architectural Research, 7(2), 297-310. http://dx.doi.org/10.26687/archnet-ijar.v7i2.172
Yuksel, A. & Yuksel, F. (2002). Measurement of Tourist satisfaction with restaurant services: a segmentbased approach. Journal of Vacation Marketing, 9(1), 52-68. https://doi.org/10.1177/135676670200900104
Živković, R. & Ilić, M. (2008). TRiad Quality-Satisfaction-Loyalty in Tourism. In S. Arsovski (Ed.), 2. International Quality Conference, (p. 1-5). Kragujevac, Serbia: Association for Quality and Standardization of Serbia.