THE "FIGHT ОVER KOSOVO" THROUGH THE SOFT POWER OF INTERNATIONAL ACTORS AND SERBIA
Abstract
The abstraction of soft power is based on the idea or the ability to set political priorities in a way that shapes the desires of others, by connecting with invisible forms of power such as culture, ideology and institutions. Regional cooperation is part of the evaluation of the Western Balkans'countries on their way to integration into the EU and the regional economy. The aim of cooperation is harmonizing with the programs and policies of EU rapprochement through the "four freedoms"; trade, investment, mobility and digital integration require appropriate financial resources, regulations and institutions, in order to achieve fundamental political and economic changes.
Changes in this "capillary spread of power" are not visible until the very end, until the moment of complete conquest of power and power, both "soft" and classic. The implementation of these programs is carried out through various non-governmental organizations, organizations for the fight for democracy and the protection of human rights, which often act in sync with each other and are promoted in the media. Through this process, space is given to the realization of cultural hegemony through which Serbia can act with its "soft power" through the preservation of identity and religion as an element that strengthens and emphasizes the national identity of the Serbs in Kosovo. In the article, in the case study of Kosovo states that the international community, led by the USA, is shown that "soft power" is used by implementing its influence through the regional cooperation of the six Balkan countries. Under this accord, this is an opportunity for Serbia to use "soft power" to influence the maintenance of the identity of the Serbian people on Kosovo.
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