Ovladavanje nad biomoći u kognitivnom i nadzornom kapitalizmu
Sažetak
Биомоћ регулише друштвени живот из његове унутрашњости, a са другим технологијама моћи, репресивном и дисциплинарном моћи делујe на тело и субјективитет. Капитал, овладавајући биомоћи управља насталим модалитетом друштвене производње, стварајући нови режим, орјентисан логиком производње и контроле. Данашња капиталистичка акумулација je „стварање профита путем комодификације биоса“ кроз моћ чија је функција потпуно запоседати животом, бришући разлику између јавне и приватне сфере. Нови облици капитализма користе специфичне технике биомоћи како би овладали животом кроз успоставу стандарда, механизмама принуде и дефинисања норми. Когнитивни капитализм извлачи профит из апстрактног рада користећи интелектуалну (перцепција, комуникација, машта, разум) и чулну (ирационална осећања, афекти, страсти) енергију. Кроз „инструменталну моћ“ надзорни дигитални капитализам, ослањајући на вештачку интелигенцију извлачи вишак података од својих корисника.Циљ рада је показати да је овладавање над биополитичким телом, у перспективи Харта и Негрија, обједињеним у појму људског капитала кроз биомоћ и друштвену контролу, омогућено искориштавање апстрактног рада когнитивног капитализма, те модификовати људско понашање са новим изворима сакупљених података надзорног капитализама.
Reference
Aho, Brett and Roberta Duffield. 2020. “Beyond surveillance capitalism: Privacy, regulation and big data in Europe and China.” Economy and Society 49(2): 187–212. https:// doi.org/10.1080/03085147.2019.1690275Arendt Hannah. 1966. The Origins of Totalitarianism, New York: A Harverst Book- Harcourt, Inc.Arendt, Hannah. 1978. „Willing“ In The Life of the Mind. ed. Mary McCarthy, New York: Harcourt Brace Jovanovich.
Andrew, Jane, Max Baker, Casey Huang. 2023. „Data breaches in the age of surveillance capitalism: Do disclosures have a new role to play?“, Critical Perspectives on Accounting, Volume 90, doi.org/10.1016/j.cpa.2021.102396
Benkler, Yockai. 2006. The Wealth of Networks: How Social Production Transforms Markets and Freedom. London: Yale University Press.
Blom, Ina. 2014. „Video and Autobiography vs. the Autobiography of Video. An Historical View of the Ambiguities of Self-monitoring Technologies.” In The Psychopathologies of Cognitive Capitalism: Part Two, ed. Neidich Warren, 31-57, Berlin: Archive Books.
Crawford, Kate. 2021. Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence. Yale: Yale University Press
Deleuze Gilles, and Felix Guattari. 1987. A Thousand Plateaus: Capitalism and Schizophrenia, vol. 2. Minneapolis: University of Minnesota Press.
DeSteno, David. 2014. The Truth About Trust: How It Determines Success in Life, Love, Learning, and More, New York: Hudson Street Press.
Drucker, Peter. 2013. Post-Capitalist Society. New Zork: Butterworth-Heinemann.
Foucault, Michael. 1997. "Society must be defended", In The Essential Works of Foucault, vol. I: “Ethics, Subjectivity and Truth", ed. Peter Rabinov, New York: New Press.
Foucault, Michel. 2003. Society Must Be Defended. New York: Picador
Foucault, Michel. 2016. Rođenje biopolitike, Zagreb: Sandorf & Mizantrop, Zagreb.Fuko, Mišel. 1982. Istorija seksualnosti: Volja za znanjem. Beograd: Prosveta
Fuko, Mišel. 1997. Nadzirati i kažnjavati, Beograd: Prosveta.
Fuko, Mišel. 2010. Spisi i razgovori, Beograd: Fedon.
Fuko, Mišel. 2012. Moć/znanje. Novi Sad: Mediterran Publishing
Fumagalli Andrea and Stefano Lucarelli. 2011. “Valorization and financialization in cognitive biocapitalism.” Investment Management and Financial Innovations, 8(1): 88-103.
Fumagalli , Andrea. 2011. Bioeconomics and the valorisation process, Cognitive Capitalism and its Reflections in South-Eastern Europe, ed. Peter Lang, Frankfurt am Main: GmbH.
Gagliano, Giuseppe. 2019. Guerra economica, cognitiva, dell’informazione, Firenze: goWare.
Garrett, Paul Michael. 2022. „Surveillance Capitalism, COVID-19 and Social Work’: A Note on Uncertain Future(s)“, The British Journal of Social Work, 52 (3) April 2022: 1747–1764.
Gorz, Andre. 2003. L'immateriel - Connaissance, valeur et capital, Paris: Galilee.
Hardt, Michael, and Antonio Negri. 2000. Empire. Cambridge, MA: Harvard University Press.
Hardt, Michael, and Antonio Negri. 2009. Mnoštvo, Zagreb: Multimedijalni institut.
Jones, Pip, Liz Bradbury, and Shaun Le Boutillier. 2011. Introducing social theory, Cambridge: PolityKahraman, Ömer Ersin 2022. “Surveillance Capitalism as a Form of Biopower in Historical Perspective.” İzmir İktisat Dergisi. 37 (3): 778-792. doi: 10.24988/ije.1047476
Karakilic, Emrah . 2019. Acting Up with Hardt and Negri: Capitalism in the Biopolitical Context, M@n@gement, 3(22): 496- 506.
Kulwin, Noah. 2019. February 25. Intelligencer: Shoshana Zuboff on surveillance capitalism’s threat to democracy. https://nymag.com/intelligencer/2019/02/ shoshana-zuboff-q-and-a-the-age-of-surveillance-capital.htmlLanier, Jaron. 2018. Ten Arguments for Deleting Your Social Media Accounts Right Now. Henry Holt and Company.
Lazzarato, Maurizio. ed. 2001. Le Capitalisme Cognitif Comme Sortie de la Crise du Capitalisme Industriel, Paris: Matisse.
Lazzarato, Maurizio. 2007. “Machines to Crystallize Time: Bergson.” Theory, Culture & Society, 24 (6): 93–122. doi.org/10.1177/0263276407078714
Lemke, Thomas. 2010. „From state biology to the government of life: Historical perspectives of ‘biopolitics’“. Journal of Classical Sociology (10) 4: 421-438, doi.org/10.1177/1468795X10385183
Macey, David (2009) Rethinking Biopolitics, Race, and Power in the Wake of Foucault. Theory, Culture and Society (26)6: 186-205.Majumdar, Namrata, Shipra Shukla, Anisha Bhatnagar. 2019. “Survey on applications of internet of things using machine learning”. In 2019 9th International Conference on Cloud Computing, Data Science & Engineering (Confluence), 562-566. doi:10.1109/CONFLUENCE. 2019.8776951Malmgren, Evan. 2019. “Resisting “big other”: What will it take to defeat surveillance capitalism?” New Labor Forum, 28(3), 42–50. doi.org/10.1177/ 1095796019864097Marks, Karl. 1979. Kapital, I-III, Beograd: Prosveta.Messa Paolo. 2018. L’era dello sharp power. La guerra (cyber) al potere, Università Milano: Bocconi Editore.
Mokyr, Joel. 2010. The Enlightened Economy. An Economic History of Britain 1700-1850. Yale University Press: New Haven, CT.
Morini, Cristina, and Andrea Fumagalli, A. 2010. “Life Put to Work: Towards a Life Theory of Value.” Ephemera, 10(3/4): 234–252.
Moulier Boutang, Yann. 2011. Cognitive Capitalism, Cambridge: Polity Press.
Mota, Thiago. 2022. “Biopolitics and agonistics: from Foucault to Negri and Hardt”, Kriterion, Belo Horizonte, 152(2): 491-514, doi: 10.1590/0100-512X2022n15211tm
Negri, Antonio. 1996. “Twenty Theses on Marx,” In Marxism Beyond Marxism, eds. Saree Makdisi, Cesare Casarino, and Rebecca Karl, 149-180, New York: Routledge.
Pasquinelli, Mаttео, 2014. “The Power of Abstraction and Its Antagonism: On Some Problems Common to Contemporary Neuroscience and the Theory of Cognitive Capitalism.” In Psychopathologies of Cognitive Capitalism II, ed. Neidich Warren, 275–292. Berlin: Archive Books.
Peša, Anita. 2022. „Privatno i javno u nadzirućem kapitalizmu – zaštitni i aktivni pristup,“ Acta economica et turistica,8 (1): 93-117.
Ricci, Fiammetta. 2020. Sharp power and digital surveillance: the new cognitive war, 7th International Scientific Conference Social Changes in the Global World, Shtip, 619-629.
Rifkin, Jeremy. 2000. The Age of Access, New York: Tarcher.RoseNikolas. 2000.“Government and Control.”The British Journal of Criminology, 40 (2): 321-339.
Rozenshtein, Alan. 2018. “Surveillance Intermediaries”, 70 Stanford Law Review January 99 (105): 99-189.
Skinner Burrhus Frederic. 1971. Beyond freedom and dignity. Knopf/ Random House
Solove, Daniel J. 2011. Nothing to Hide: The False Tradeoff Between Privacy and Security. Yale: Yale University Press.
Soules, Marshall. 2015. Media, Persuasion and Propaganda, Edinburgh: Edinburgh University Press.
Virno, Paolo. 1996. A Grammar of the Multitude: For a Analysis of Contemporary Forms of Life, Minneapolis: University of Minnesota Press.
Virno, Paolo. 2001. “General Intellect”. In Lessico Postfordista, eds. Adelino Zanini, and Ubaldo Fadini, Milan: Feltrinelli.
Virno, Paolo. 2007. “General Intellect”, Historical Materialism 15 (3):3-8.
Terranova, Tiziana, 2013. “Ordinary Psychopathologies of Cognitive Capitalism,” In The Psychopathologies of Cognitive Capitalism, Part One, eds. Arne de Boever and Neidich Warren, 45-68, Berlin: Archive Books.
Teo, Thomas. 2018. “Homo neoliberalus: From personality to forms of subjectivity”. Theory & Psychology, 28(5), 581–599, doi.org/10.1177/0959354318794899
Vercellone, Carlo 2007. “From Formal Subsumption to General Intellect: Elements for a Marxist Reading of the Thesis of Cognitive Capitalism”, Historical Materialism, 15(1): 13-36. doi10.1163/156920607X171681
Vercellone, Carlo. 2011. „Zakon vrijednosti na prijelazu iz industrijskog kapitalizma u novi kapitalizam“, Ekonomski pregled, 62 (11) 693-705.Warren, Neidich. 2014. The Early and Late Stages of Cognitive Capitalism In The Psychopathologies of Cognitive Capitalism: Part Two, ed. Neidrich Warren, 9-30, Berlin: Archive Books.
Weiskopf, Richard. 2019. “Book review: The Age of Surveillance Capitalism. The Fight for a Human Future at the New Frontier of Power.” Organization 27(6), 975–978. doi.org/10.1177/1350508419842708
Zuboff, Shoshana 2015. “Big other: surveillance capitalism and the prospects of an information civilization”. Journal of Information Technology 30: 75-89.
Zuboff, Shoshana. 2019. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: Public Affairs.
Zuboff, Shoshana 2019а. Surveillance Capitalism and the Challenge of Collective Action. New Labor Forum 28(1): 10-29.
Zukerfeld, Mariano. 2017. Knowledge in the Age of Digital Capitalism: An Introduction to Cognitive Materialism. London: University of Westminister.
