REGIONAL MANAGEMENT OF BUILDING COMPLEX COMPETITIVENESS BASED ON THE MODELING OF INTEGRATION PROCESS
The present article discusses approaches to the solution of problems of increasing competitive advantages of a building organization. It substantiates the necessity and the main directions of state regulation of building complex activities on the basis of strengthening the integration aspects of regional policy. There has been conducted the comparative analysis of strategies of construction sector development. There have been identified the main types of strategies of construction industry integrated growth to ensure competitiveness. The paper also analyses the competitiveness of construction sector, carries out a PEST analysis of the macro environment of construction industry in the region and forms the profile of external environment to control the competitiveness of the industry.