CRM PERFORMANCES ACCENTED WITH THE IMPLEMENTATION OF E-COMMERCE TECHNOLOGY

Ines Isaković

doi:10.5937/jaes11-4008

Ines Isaković Panevropski Univerzitet Apeiron Banja Luka

DOI: https://doi.org/10.5937/jaes11-4008

Keywords: Database, e-commerce, Customer Relationship Management (CRM),

Abstract

Anywhere you live, you must have heard for e-commerce in last few years, because there are a lot of e-mails with a many advertisements with e-commerce purchasing. Maybe, you do not know exactly what e-commerce means. In my country, for sure, there are many persons that do not even heard about that opportunity for our economy, which Internet established as a part of business innovation. Because of that this paper is talking about e-commerce and datebases in details, as well as how it affect on the Customer Relationship Management

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