ROLE AND IMPORTANCE OF DESTINATION MANAGEMENT COMPANIES IN DEVELOPING CROATIAN TOURIST DESTINATIONS

  • Ivica Batinic Vocational school, Vukovar, Croatia

Sažetak


Specific wishes, needs and demands of modern consumers/tourists, various infrastructural problems and the lack of effective tourist strategies in most Croatian tourist destinations create the need for an effective destination management which will define and come up with effective destination policy for development and improvement of tourism and connect public and private sectors at the destination. Destination management companies which have a highly professional team of tourist experts and managers can influence the tourist industry development at Croatian tourist destinations. Restructuring receptive tourist agencies into destination companies or establishing destination management companies can affect increasing the pleasure of tourists and excursionists, as well as the development of the tourist product of the destination.

Reference

Avakumović, B., Čorak, S., Magaš, D., Razović, M., Telišman Košuta, N., Trezner ,Ž. (2008.) Destinacijske menadžment kompanije-priručnik za razumijevanje poslovanja i uspješan marketing,Zagreb ,UHPA

Marsh,N.(2011).Best practice in Destination management,Association of destionaition Management Executives.

Laškarin,M.,Galičić,V.(2016).Prinicipi i praksa turizma i hotelijerstva, Opatija, Fakultet za menadžment u turizmu i ugostiteljstvu

Mitchell, G. (2007). Priručnik za tvrtke za upravljanje destinacijom , Zagreb, USAI D

Čorak,S.,Trezner,Ž.(2014).Destinacijske menadžment kompanije-Ključna pitanja i odgovori za uspješno poslovanje i marketing posebnih interesa, Zagreb, Hrvatska turistička zajednica

Schaumann P. (2005). The Guide to Successful Destination Management. Hoboken, New Jersey,John Wiley & Sons

Kušen E. (2002).Turistička atrakcijska osnova. Zagreb,Institut za turizam

Vukonić,B.(1997).Turističke agencije,Zagreb,Mikrorad

Singh, P. (2014). The role of individuals in the knowledge absorptive capacity of New Zealand’s Regional Tourism Organisations. PhD Thesis, Brisbane ,The University of Queensland.

Vukonić B., Čavlek N. (2001). Rječnik turizma. Zagreb, Masmedia

Geić, S. (2011). Menadžment selektivnih oblika turizma, Split, Sveučilište u Splitu

Pivčević, S. (2016).Upravljanje manifestacijama , Split, Sveučilište u Splitu

Van Der Wagen, L., Carlos, B. R. (2008). Event Management – Upravljanje događanjima za turistička, kulturna, poslovna i sportska događanja, Zagreb, MATE

Levi, D. (2011). Group dynamics for teams, London, SAGE Publications

Objavljeno
2018/04/28
Rubrika
Stručni članak