The ROLE OF HRM IN FOSTERING CREATIVITY: AN APPLICATION IN IT ORGANIZATION

Jadranka Kosovic; Lazar Drazeta; Borivoje Djokic

doi:10.5937/ejae21-51422

Jadranka Kosovic Singidunum University
Lazar Drazeta Singidunum University https://orcid.org/0000-0001-5246-6468
Borivoje Djokic Keiser University: Fort Lauderdale, Florida, US https://orcid.org/0009-0007-6005-9556

DOI: https://doi.org/10.5937/ejae21-51422

Abstract

This research paper aims to delve into the significance and role of contemporary Human Resources Management (HRM) practices in not only attracting creative individuals to the organization but also in fostering environments conducive to their work, development, and self-actualization. Understanding how to cultivate creativity at both individual and organizational levels has become crucial for every organization in the Information Technology (IT) industry. These efforts ultimately lead to gaining competitive advantages. With rapid technological advancements and the ensuing competition for talent, the challenge of attracting and retaining high-quality individuals has become increasingly prominent, compelling organizations to seek solutions from HRM. The presented case study in this paper examines the importance of creativity for IT organizations and evaluates the principal components of individual and organizational creativity through a questionnaire comprising 34 questions. The research results highlight HRM practices that contribute significantly. This paper aims to provide insights into theoretical frameworks serving as hypotheses and practical applications of identified practices. Additionally, it encourages HRM practitioners to further explore using the enclosed questionnaire.

Author Biographies

Lazar Drazeta, Singidunum University

HRM Department, Associate Professor

Borivoje Djokic, Keiser University: Fort Lauderdale, Florida, US

Born and raised in former capital of Yugoslavia, now Serbia Belgrade. School he attended was established in 1808. The University of Belgrade (Serbian: Универзитет у Београду / Univerzitet u Beogradu) is the oldest and largest university in Serbia.Founded in 1808 as the Belgrade Higher School in revolutionary Serbia. The University has nearly 90,000 students (including around 1,700 postgraduates) and over 4,200 members of teaching staff. He was teaching and performing research studies before coming to the USA in 1986, continued teaching at the University of Miami, Math and Computer Science Department and Department of Pediatrics of School of Medicine of the University of Miami until retirement in 2007.