The role of business intelligence in decision process modeling

Višnja Istrat; Sanja Stanisavljev; Branko Markoski

doi:10.5937/ejae12-8230

Višnja Istrat Faculty of Organizational Sciences, University of Belgrade
Sanja Stanisavljev Faculty of Technical Sciences Mihajlo Pupin, University of Novi Sad, Zrenjanin, Serbia
Branko Markoski Faculty of Technical Sciences Mihajlo Pupin, University of Novi Sad, Zrenjanin, Serbia

DOI: https://doi.org/10.5937/ejae12-8230

Abstract

Decision making is a very significant and complex function of management that requires methods and techniques that simplify the process of choosing the best alternative. In modern business, the challenge for managers is to find the alternatives for improving the decision-making process. Decisions directly affect profit generation and positioning of the company in the market.

It is well-known that people dealt with the phenomenon of decision making in each phase of the development of society, which has triggered the need to learn more about this process. The main contribution of this paper is to show the significance of business intelligence tools and techniques as support to the decision making process of managers. Research results have shown that business intelligence plays an enormous role in modern decision process modeling.

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