Veštačka inteligencija u medijskim sistemima - radio i televizija

  • Tatjana T. Ćitić Univerzitet „Union - Nikola Tesla”, Fakultet za sport, Beograd (Srbija)
Ključne reči: elektronski mediji, radio i televizija, veštačka inteligencija, automatizovano novinarstvo

Sažetak


Razvoj radija i televizije prate tehnološke inovacije u oblasti poslovanja, proizvodnje, čuvanja i plasmana sadržaja. Fokus u ovom radu je na primeni digitalne tehnologije, koja je medijskim sistemima donela revolucionarne mogućnosti u optimizaciji i integraciji radnih procesa, maksimalnom iskorišćavanju resursa, uštedi vremena, kao i lakšoj eksploataciji arhiviranog materijala i plasmanu sadržaja na digitalnim platformama. Osnovna teza rada je da primena veštačke inteligencije u savremenim radio-televizijskim sistemima može imati pozitivne efekte na efikasnije poslovanje, kao i na kvalitet proizvoda, integraciju i efikasnost rada zaposlenih u cilju poboljšanja kvaliteta izveštavanja i stvaranja novog korisničkog iskustva u konzumiranju sadržaja.

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2021/01/14
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