COVID-19 PRILIKA ILI PRETNJA EVROPSKOM TURIZMU
Sažetak
Međunarodni i evropski turizam zabeležili su konstantan i gotovo neviđen rast tokom poslednjih decenija. U 2018. godini postignuta je prekretnica kada je međunarodni turizam zabeležio devetu godinu uzastopnog rasta, premašujući kao rast čak i svetski BDP, prema podacima Svetske turističke organizacije Ujedinjenih nacija (UNWTO). Ovaj trend rasta nastavio se i 2019. godine, a izgledi su bili obećavajući prema predviđanjima. Početak 2020. godine doneo je širenje globalne pandemije, a kao jedna od najosetljivijih industrija pokazala se industrija turizma i putovanja. Sa ove tačke gledišta, pandemija je prilika da se preispitaju kriterijumi za osiguranje održivog turizma, a istovremeno je dokazana krhkost čitavog turističkog sektora.
Ovaj članak ima za cilj kratku analizu evolucije međunarodnog turizma, a posebno evropskog turizma u pretpandemijskom kontekstu, zasnovanog na principima održivosti koji treba da upravljaju ovom industrijom, kao i sagledavanje prilika ili pretnji ove pandemije. Korišćena metodologija preispituje glavne dostupne podatke i razmatra trenutne analitičke modele predviđanja, dok COVID-19 transformiše i nastaviće da transformiše turističku industriju.
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