Bilbordizacija ulazaka u grad: Predio i rekadrirani identitet

David Radović

doi:10.5937/a-u0-44938

David Radović Univerzitet u Beogradu - Arhitektonski fakultet

DOI: https://doi.org/10.5937/a-u0-44938

Ključne reči: kultura, vizuelna zagađenost, komunikacija, Kotor, Jadranska magistrala

Sažetak

Rad istražuje postavlјanje bilborda na ulasku u grad i uticaj ovog fenomena na integritet i kulturni identitet grada. Polazna hipoteza je da nagomilavanje bilborda u ovom prostoru stvara vizuelno zagađenje koje uzrokuje višestruke probleme za kulturu grada, naročito kada se nalazi u zaštićenom području. Rad nastoji da ukaže na zapostavlјenost ovog prostora u trenutnom urbanističkom i društveno-kulturnom narativu i kroz koncept slike grada sugeriše na novoformirani predio rekadriranog identiteta. Istraživanje se kreće kroz studiju slučaja Jadranske magistrale u Crnoj Gori, dionica Jaz – Kotor, naime „bafer“ zone zaštićenog Prirodnog i kulturno-istorijskog područja Kotora. Cilј rada je da se prikaže slika grada i da se istakne ovaj urbani prostor kao faktor koji narušava kulturni identitet Kotora.

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