STRATEGIC ROLE OF HRM FROM THE ANGLE OF TRAINING OF EMPLOYEES IN THE PERIOD OF TRANSFORMATION OF BUSINESS
Keywords:
human resource management, in-house training, on-line training, employee education, education managers
Abstract
Employees are the key in any business because the outcome of a business depends on their achievement. Their importance is multiplied when dealing with business in times of crisis. Under such conditions, some companies make a strategic decision to move towards change and transform their business. In order to achieve the vision, it is necessary, on the one hand, to transform the business from the root, and to change the business culture on the other, align it with new plans, change the way of work and the way of thinking of employees. In this context, it is necessary to include employees in the entire transformation as soon as possible, and the presented case study of Philip Morris Serbia just illustrates this example. By analyzing secondary data, the text considers the significance of the strategic role of HRM, primarily training and development as a means to help employees keep pace with change, lead them and grow within the organization. Particular emphasis is placed on how through a well-conceived and embedded HR strategy with the overall direction of business transformation, turbulent times within the company and beyond can be transformed into an opportunity to create a competitive advantage.
References
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Bernard-Kuhn 2012: Lisa Bernard-Kuhn. „ Procter & Gamble CEO: Company is people powered“ USA Today. Retrieved from: https://www.usatoday.com/story/money/business/2012/11/19/procter-gamble-ceo mcdonald/1715573/
Boswell - Bingham – Colvin 2006: Wendy Boswel, John Bingham, Alexander Colvin. „Aligning employees through "line of sight". Business Horizons, Vol. 49, No. 6, 499-509. ”[Electronic version]. Retrieved [insert date], from Cornell University, ILR School site: http://digitalcommons.ilr.cornell.edu/articles/580
Cruise 2017: David Cruise. What is Business Transformation. Retrived from: https://www.changeassociates.com/blog/post/what-is-business-transformation
Deming 1982: Edwards Deming. Quality, Productivity and Competitive Position. MIT Center for Advanced Engineering, Cambridge, MA. https://onlinelibrary.wiley.com/doi/abs/10.1002/qre.4680020421
Fisher 2014: Daniel Fisher. Philip Morris International Bets Big on the Future of Smoking. Retrieved from: https://www.forbes.com/sites/danielfisher/2014/05/28/philip-morris-international-bets-big-on-the-future-of-smoking/#5404226b54f5
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Hu – Hui 2012: Paul Jen-Hwa Hu, Wendy Huy. „Examining the role of learning engagement in technology-mediated learning and its effects on learning effectiveness and satisfaction“. Decision Support Systems. Vol 53, Iss 4, 782-792. https://espace.curtin.edu.au/handle/20.500.11937/46764
Khan – Ghauri 2014: Imran Khan, Tuaqir Ahmad Ghauri. „Impact of Attitude on Employees Performance: A Study of Textile Industry in Punjab, Pakistan“. World Applied Sciences. 30, 191-197.
Khan – Khan – Khan 2011: Raja Abdul Ghafoor Khan, Furgan hmed Khan, Muhammed Khan. „Impact of Training and Development on Organizational Performance“, Global Journal of Management and Business Research. Vol 11, Iss 7, 62-68.
Łukasik 2017: Katrzyna Lukasik. „The Impact of Training on Employees Motivation in SMEs Industry. Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie. Nr 28 t. 1, 96–109. Retrived from: http://zim.pcz.pl/znwz/files/z28t1/8.pdf
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Martic 2018: K. Martić. „Employee Value Proposition (EVP): Magnet for Attracting Candidates“. Retrieved from: https://www.talentlyft.com/en/blog/article/105/employee-value-proposition-evp-magnet-for-attracting-candidates.
McDowall – Saunders 2010: A. McDowall, M.N.K. Saunders. „. Journal of European Industrial Training“. 34, 609-630. Retrieved from: http://dx.doi.org/10.1108/03090591011070752
Nda – Fard 2013: M. Nda, E. Fard. „The impact of Employee Training and Development on Employee Productivity“. Global Journal of Commerce and Management Perspective, Vol.2, Iss 6, 91-93.
Nischithaa - Rao 2014: P. Nischithaa, N. Rao. „The Importance of Traing and Development in Hotel Industry“. International Journal of Business and Administration Research Review, Vol.1, Iss 5, April-June.
Radosavljević 2006: Života Radosavljević. Menadžment Znanja i(li) Znanje u Menadžmentu (od Predvodištva do Maestralnosti i Dalje...). Beograd: Centar za edukaciju rukovodećih kadrova i konsalting
Reamen 2015: J. Reamen. „Motivational Factors that Enhance Students Learning/Achievement“. Journal of Teaching and Education. Vol 4, Iss 02, 323-332.
Schunk 2001: D. Schunk. „Self-Regulation Through Goal Setting“. ERIC Digests. Retrieved from: https://www.counseling.org/resources/library/eric%20digests/2001-08.pdf.
Shonhiwa 2017: C. Shonhiwa. „Importance of Development of Human Resources in an Organisation2. An International Peer-Reviewed Journal on Humanities & Social Sciences. Retrieved from: http://crosscurrentpublisher.com/.
Sloman 2005: M. Sloman. „Training and Learning in the Knowledge Economy“. Retrieved from: https://www.ufhrd.co.uk/wordpress/wp-content/uploads/2008/06/602sloman.pdf
Spears - Parker 2002: M. C. Spears, D. F. Parker. „A profit analysis of the impact of training on performance appraisal satisfaction“. American Business Review, Vol 20, Iss 2, 12-16.
Young-Thelin - Boluk 2012: L. Young – Thelin, K. Boluk. „A Case Study of Human Resource Practices in Small Hotels in Sweden“. Journal of Human Resources in Hospitality & Tourism. Vol 11, Iss 4, 327-353.
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https://www.ekapija.com/news/2070818/profit-niskog-philip-morrisa-u-2017-godini-38-milijardi-dinara
https://www.netokracija.rs/event/corporate-innovation-meetup
https://www.hrbartender.com/2017/employee-engagement/key-employee-engagement/
https://trainingmag.com/trgmag-article/2017-training-industry-report/
https://www.bizlife.rs/posao/philip-morris-medju-najboljim-poslodavcima-u-srbiji-i-svetu/
https://www.equalsalary.org/certified-companies/philip-morris-serbia/
https://www.ekapija.com/news/2398523/philip-morris-cetvrtu-godinu-zaredom-medju-najboljim-poslodavcima-u-srbiji-i-svetu
https://www.hofstede-insights.com/country/serbia/