СТРАТЕШКА УЛОГА ХРМ КРОЗ ПРИЗМУ ОБУЧАВАЊА ЗАПОСЛЕНИХ У ПЕРИОДУ ТРАНСФОРМАЦИЈЕ ПОСЛОВАЊА
Ključne reči:
управљање људским ресурсима, ин-хаус обуке, он-лине обуке, едукација запослених, едукација менаџера
Sažetak
Запослени су кључ у сваком послу зато што исход пословања зависи од њиховог постигнућа. Њихова важност се мултипликује када се говори о пословању у условима кризних времена. У таквим условима неке компаније донесу стратешку одлуку да крену у сусрет променама и трансформишу своје пословање. Како би зацртану визију достигли неопходно је са једне стране из корена трансформисати бизнис, а са друге променити пословну културу, ускладити је са новим плановима, променити начин рада и начина размишљања запослених. У томе контексту неопходно је што пре укључити запослене у целокупну трансформацију, а приказана студија случаја “Филип Морис”, Србија управо илуструје овакав пример. Путем анализе секундарних података у тексту се разматра значај стратешке улоге ХРМ, примарно обука и развоја као средстава да се помогне запосленима да држе корак са променама, предводе их и расту унутар организације. Особити осврт се даје на то како кроз добро конципирану и увезану ХР стратегију са целокупним правцем трансформације пословања, турбулентна времена унутар компаније и ван ње се могу претворити у прилику за стварање конкурентске предности.
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Reamen 2015: J. Reamen. „Motivational Factors that Enhance Students Learning/Achievement“. Journal of Teaching and Education. Vol 4, Iss 02, 323-332.
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Shonhiwa 2017: C. Shonhiwa. „Importance of Development of Human Resources in an Organisation2. An International Peer-Reviewed Journal on Humanities & Social Sciences. Retrieved from: http://crosscurrentpublisher.com/.
Sloman 2005: M. Sloman. „Training and Learning in the Knowledge Economy“. Retrieved from: https://www.ufhrd.co.uk/wordpress/wp-content/uploads/2008/06/602sloman.pdf
Spears - Parker 2002: M. C. Spears, D. F. Parker. „A profit analysis of the impact of training on performance appraisal satisfaction“. American Business Review, Vol 20, Iss 2, 12-16.
Young-Thelin - Boluk 2012: L. Young – Thelin, K. Boluk. „A Case Study of Human Resource Practices in Small Hotels in Sweden“. Journal of Human Resources in Hospitality & Tourism. Vol 11, Iss 4, 327-353.
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https://www.ekapija.com/news/2070818/profit-niskog-philip-morrisa-u-2017-godini-38-milijardi-dinara
https://www.netokracija.rs/event/corporate-innovation-meetup
https://www.hrbartender.com/2017/employee-engagement/key-employee-engagement/
https://trainingmag.com/trgmag-article/2017-training-industry-report/
https://www.bizlife.rs/posao/philip-morris-medju-najboljim-poslodavcima-u-srbiji-i-svetu/
https://www.equalsalary.org/certified-companies/philip-morris-serbia/
https://www.ekapija.com/news/2398523/philip-morris-cetvrtu-godinu-zaredom-medju-najboljim-poslodavcima-u-srbiji-i-svetu
https://www.hofstede-insights.com/country/serbia/