MORE THAN FOOTBALL: MEDIA COVERAGE ON SERBIAN TEAM IN WORLD CUP 2018.
Abstract
In this article, we are analyzing Serbian media coverage of the Football World Cup, held in Russia in 2018, and we explore the correlation between sports, politics and media in the process of shaping ideological and national discourse, as well as in spreading intolerance and hate towards others. Since this was a huge sports spectacle with important social and political significance on global and national level, since Serbian team participated after eight years of trying, the focus of the research was not on specialised sports media, but on the analysis of general interest news portals. The research was conducted using critical discourse analysis of the texts published on news portal of the public broadcaster Radio-television of Serbia (RTS), commercial media B92 and Informer and online edition of the traditional daily newspaper Politika. The results of analysis show that reporting of these media, when it comes to the Serbian team participation, was biased and emotionally charged, deprived of the professional journalistic distance, and as such this reporting can facilitate consolidation and expansion of national stereotypes about us and the others, which are dominant in discourse of political and intellectual elite.
References
Alexa (n.d.). Top sites in Serbia. Posećeno 6. 9. 2018.URL: https://www.alexa.com/topsites/countries/RS.
Bishop, H., & Jaworski, A. (2003). We Beat ’Em’: Nationalism and the Hegemony of Homogeneity in the British Press Reportage of Germany versus England during Euro 2000. Discourse & Society, 14(3), 243–271.
Blejn. N., & Bojl. R. (2005). Sport. In Brigs, A. & Kobli, P. (eds.) Uvod u studije medija (pp. 622–644). Beograd: Clio.
Boyle, R., & Haynes, R. (2009). Power Play Sport, the Media and Popular Culture (Second Edition). Edinburgh: Edinburgh University Press.
Bugarski, R. (2004). Jezik u društvu (drugo izdanje). Beograd: Čigoja.
Đulijanoti, R. (2008). Sport. Kritička sociologija. Beograd: Clio.
Gramsci, A. (1971). Selection from the Prison Notebooks. London: Lawrence & Wishart.
Hol, S. (2013). Mediji i moć. Loznica: Karpos.
Hol, S. (2018). Zapad i ostatak sveta: diskurs i moć. Loznica: Karpos.
Kodeks novinara Srbije. (2015) (četvrto izdanje). Beograd: Savet za štampu.
Koković, D. (2004). Sociologija sporta (peto izdanje). Beograd: Sportska akademija.
Koković, D. (2004a). Sport i mediji. Novi Sad: Fakultet za uslužni biznis.
Korni, D. (1999). Etika informisanja. Beograd: Clio.
Milinkov, S. (2016). Novinarke u Vojvodini: Obrazovanje, profesionalni status i rodni identitet. Novi Sad: Pokrajinski zavod za ravnopravnost polova.
Milosavljević, O. (2002). U tradiciji nacionalizma ili stereotipi srpskih intelektualaca XX veka o “nama” i “drugima”. Beograd: Helsinški odbora za ljudska prava u Srbiji.
Pralica, D., & Janjić, S. (2016). Evropska unija na portalima štampanih medija Srbije. CM: Časopis za upravljanje komuniciranjem, XI (37), 41–61.
Ristić, D. (2018). Granice diskursa. Novi Sad: Mediterran Publishing.
Savet za štampu (2018). Posećeno 24. 2. 2019. URL: http://www.savetzastampu.rs/cirilica/uploaded/szs_monitoring_avg-dec_2018.pdf.
Silaški, N., Đurović, T., & Radić-Bojanić, B. (2009). Javni diksurs Srbije: kognitivističko-kritička studija. Beograd: Centar za izdavačku delatnost Ekonomskog fakulteta
Aleksandar Vučić uputio čestitku fudbalerima: Momci, tako se bori za svoju zemlju (2017, 9. februar). Srbija danas. Posećeno 8. 9. 2018. URL: https://www.srbijadanas.com/vesti/info/aleksandar-vucic-uputio-cestitku-fudbalerima-tako-se-bori-za-svoju-zemlju-foto-2017-10-09 .
Subašić, B., & Opačić, B. (2013). Vrednosti i kulturni aktivizam maturanata Srbije. Beograd: Zavod za proučavanje kulturnog razvitka.
Trebješanin, Ž. (2008). Eriksonova teorija identiteta. In Erikson, E (ed.). Identitet i životni ciklus (pp. 7-20). Beograd: Zavod za udžbenike.
Čolović, I. (2000). Politika simbola. Beograd: Biblioteka XX vek.
Čolović, I. (2007). Bordel ratnika. Beograd: Biblioteka XX vek.
Van Dijk, T. A. (1993). Principles of Critical Discourse Analysis. Discourse and Society, 4(2), 249–283.
Van Dijk, T. A. (2006). Ideologija. Multidisciplinarni pristup. Zagreb: Golden marketing – Tehnička knjiga.
Van Dijk, T. A. (2015). Critical Discourse Analysis. In D. Tannen, H. E. Hamilton & D. Schiffrin (eds.), The Handbook of Discourse Analysis (Second Edition) (pp. 466–485). Chichester: Wiley Blackwell
Vincent, J., Hill, J.S., Billings, A., Harris, J., & Massey, D. (2017). “We are GREAT Britain”: British Newspaper Narratives during the London 2012 Olympic Games. International Review for the Sociology of Sport, 53(8), 895–92
Zakon o javnim medijskim servisima, Službeni glasnik RS br 83/2014, 103/2015, 108/2016.
Copyright
Authors retain copyright of the published papers and grant to the publisher the non-exclusive right to publish the article, to be cited as its original publisher in case of reuse, and to distribute it in all forms and media.
Licensing
The published articles will be distributed under the Creative Commons Attribution ShareAlike 4.0 International license (CC BY-SA). It is allowed to copy and redistribute the material in any medium or format, and remix, transform, and build upon it for any purpose, even commercially, as long as appropriate credit is given to the original author(s), a link to the license is provided, it is indicated if changes were made and the new work is distributed under the same license as the original.
Users are required to provide full bibliographic description of the original publication (authors, article title, journal title, volume, issue, pages), as well as its DOI code. In electronic publishing, users are also required to link the content with both the original article published in CM: Communication and Media and the licence used.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Self-archiving policy
Authors are permitted to deposit author’s publisher's version (PDF) of their work in an institutional repository, subject-based repository, author's personal website (including social networking sites, such as ResearchGate, Academia.edu, etc.), at any time after publication.
Full bibliographic information (authors, article title, journal title, volume, issue, pages) about the original publication must be provided and links must be made to the article's DOI and the license.
Disclaimer
The views expressed in the published works do not express the views of the Editors and the Editorial Staff. The authors take legal and moral responsibility for the ideas expressed in the articles. Publisher shall have no liability in the event of issuance of any claims for damages. The Publisher will not be held legally responsible should there be any claims for compensation.