SOCIAL FRAMEWORK AND CHARACTERISTICS OF DAILY NEWSPAPER MARKET’S FUNCTIONING IN SERBIA

  • Slobodan M Penezić JP Službeni glasnik RS
DOI: https://doi.org/10.5937/cm16-33659
Keywords: MEDIA SYSTEM, DAILY NEWSPAPERS, PRINT MEDIA, MEDIA CRISIS, MEDIA EDITING AND BUSINESS, MEDIA MANAGEMENT

Abstract


Article sublimates a part of the research directed towards the current moment in the world of media, that is shaped by the influences of various challenges, which lead to the appearance of the so-called global media crises. Analyzing this global context, we are examining the nature of the relationship between media editing and media business results. Starting from the question of the existence of interdependence of these two dimensions and its consequences, the actual goal is to examine what can be done regarding the organization of media work to create a positive impact on its business, but also vice versa − how business results affect media work. In accordance with the situation, especially unfavorable for daily newspapers, this type of media was analyzed more directly, and as a sample we used Serbia in the period from 2008 to 2016; namely newspapers "Danas", "Politika" and "Kurir" − media system representative for such interpretation. We tried to gain insight and explain the work of the newspaper from a scientific point of view, and thus analyze the validity of certain global assumptions. The aim is to explain the challenges that the media face (external factors) and media responses to them (internal) as an interdependent process. With a focus on the internal, which has two aspects (professionalism of media actors), the goal is to formulate an optimal model of media work, primarily FOR those whose survival is most endangered, and therefore to indicate changes in their business philosophy. The general hypothesis, proven in research, indicates that the formation of a model for longer-term stability is conditioned by the predominance of the positive influence of media management over the negative influence of external factors.

Author Biography

Slobodan M Penezić, JP Službeni glasnik RS
  • Undergraduate/Bachelor studies: Faculty of Political Science, University of Belgrade (Department for Journalism and Communication)
  • Title of qualification awarded: Bachelor of Journalism - Political Science direction
  • Thesis: The Media System of Italy
  • Mentor: Branimir Stojković, PhD
  • Master Studies and Specialist-Academic Studies : Faculty of Political Science, University of Belgrade (Department for Cultural and Gender Studies)
  • Exams: Philosophy of Culture, Culture and Social Structure, Cultural Policy, Cultural Anthropology, History of Civilization I and II, Balkan Studies, Cultural Studies and Modern Cultural Phenomenon
  • Title of qualification awarded: MA in Theory of Culture and Gender Studies
  • Thesis: Sport as a phenomenon of contemporary culture
  • Mentor: Jelena Đorđević, PhD
  • Postgraduate Studies: University of Oklahoma, Norman, OK, United States (College for Journalism, Strategic Communication and Media Arts)
  • The Broadcasting Board of Governors and Voice of America Scholarship /PDY Fellowship
  • Courses: Media Management, Media Advertising, PR Research, Communication in Political campaigns, Crisis Communications, Politics in Western Europe, Politics in America, In-depth Journalism, Broadcast Journalism, Mass Communication Theory, Advanced Qualitative Research Methods
  • PhD studies: Faculty of Political Sciences, University in Belgrade (Department for Culture and Media Studies)
  • Exams: Cultural and Media studies; Picture of the world in European culture and intercultural studies of values; Political anthropology, historical heritage and modernization of the Balkans; The media, the public sphere and media policy and regulation; Theory of journalistic genres and public discourse; Theory and politics of gender; The theory of communication and cross-cultural communication; Modern theories of the state and democracy in ethnically complex societies; Methodological research seminar; Doctoral seminar; Preparation and defense of thesis drafts.
  • Title of qualification awarded: PhD in Political Sciences - Culture and Media Studies direction
  • Thesis: Relationship between Media editing and Media business management in the Light of the „Media Crisis“
  • Mentor: Veselin Kljajić, PhD
  • The focus of my academic interest is in the fields of media and cultural studies; more specifically: theory of communications, media philosophy& media studies, the relationship between culture and society, and the methods for the implementation of scientific research in these areas.

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Published
2022/04/07
Issue
Vol. 16 No. 49 (2021)
Section
Professional Paper

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