Genologocal media alternative - column as an antigenre
Abstract
U dobu digitalnih sadržaja, informacija ne dopire do čoveka samo posredstvom standardnih i utvrđenih jezičkih i žanrovskih formi. Osim hibridnih, u javnosti je moguće iskusiti mnoštvo drugih žanrova, u skladu sa kontekstom aktuelne stvarnosti. Prvi novinarski žanr izdvojen iz sveta književnosti – kolumna – danas nije samo književnost u malom. U njoj se odvijaju tokovi koje možemo posmatrati iz ugla književnih studija i studija novinarstva jer zadržava normirana žanrovska svojstva, dajući nove dimenzije značenja. Genoloških istraživanja u oblasti medija je malo. Čuvanje obeležja tradicionalnih žanrova teško je kao i oblikovanje novih žanrova koji se mogu označiti kao alternativni. Kolumna u javnom diskursu danas nije zanemarena već, naprotiv, privlači pažnju mladih generacija (nedeljnici, portali, nove medijske platforme poput Jutjuba ili Ted razgovora). Kolumna kao protivžanr jeste osvedočena „navika“ teksta da se oblikuje nasuprot očekivanju. Kolumnista sam određuje svoje žanrovske granice. Ironijsko-parodijska, negatorska, nihilistička strana kolumne proističe iz nesigurnosti novinarskog diskursa. Neprestano meandriranje forme utiče na njeno opažanje. Protivžanrovska svojstva kolumne čine je kritički okrenutom prema genološkim konvencijama. Kolumna nema strogih konvencija, osim konvencija razbijanja konvencija i nastojanja da bude „nekonvencionalna“. Kolumna pomera granice i značenja žanrova i doprinosi decentriranju savremenog medijskog diskursa. Ona postaje nova strukturna dominanta savremenog novinarstva.
Copyright
Authors retain copyright of the published papers and grant to the publisher the non-exclusive right to publish the article, to be cited as its original publisher in case of reuse, and to distribute it in all forms and media.
Licensing
The published articles will be distributed under the Creative Commons Attribution ShareAlike 4.0 International license (CC BY-SA). It is allowed to copy and redistribute the material in any medium or format, and remix, transform, and build upon it for any purpose, even commercially, as long as appropriate credit is given to the original author(s), a link to the license is provided, it is indicated if changes were made and the new work is distributed under the same license as the original.
Users are required to provide full bibliographic description of the original publication (authors, article title, journal title, volume, issue, pages), as well as its DOI code. In electronic publishing, users are also required to link the content with both the original article published in CM: Communication and Media and the licence used.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Self-archiving policy
Authors are permitted to deposit author’s publisher's version (PDF) of their work in an institutional repository, subject-based repository, author's personal website (including social networking sites, such as ResearchGate, Academia.edu, etc.), at any time after publication.
Full bibliographic information (authors, article title, journal title, volume, issue, pages) about the original publication must be provided and links must be made to the article's DOI and the license.
Disclaimer
The views expressed in the published works do not express the views of the Editors and the Editorial Staff. The authors take legal and moral responsibility for the ideas expressed in the articles. Publisher shall have no liability in the event of issuance of any claims for damages. The Publisher will not be held legally responsible should there be any claims for compensation.