ANALYSIS OF COMMENTS – HOW DIFFERENT IS MEDIA CONTENT FROM THE COMMENTS THAT FOLLOW IT?
Abstract
ABSTRACT
The paper examines how and in what manner reader comments on media posts correspond with the text, as well as the content of those comments, their intended recipients, linguistic expressions used, and how they convey their stance on a particular topic/phenomenon/event and/or individual. Reader comments on media posts illustrate the extent to which the freedom they enjoy in the digital space can lead to discriminatory behavior, aggression, and various forms of verbal violence. For this reason, in this paper, we focus on the phenomenon of commenting on media content.
The focus of this study is a current and pervasive phenomenon concerning audience comments on media content in the digital sphere. For the purposes of this research, comments on texts of the same topic, published on the portal and Facebook page of one media outlet, were analyzed for both 2020. and 2022. This research aims to provide an authentic portrayal of the correlation and interaction between media content and the comments that readers write underneath it.
Special attention is given to the occurrence of hate speech, with a particular emphasis on sexism, discrimination against LGBT individuals, and stereotypical portrayals of the individuals being commented on. The research results indicate that the woman who were the subjects of the posts in the comments were either ignored or depicted extremely negatively.
Keywords: digital sphere, interaction, comment, LGBT individuals, media content, misogyny, equality, sexism, verbal violence, women
Copyright
Authors retain copyright of the published papers and grant to the publisher the non-exclusive right to publish the article, to be cited as its original publisher in case of reuse, and to distribute it in all forms and media.
Licensing
The published articles will be distributed under the Creative Commons Attribution ShareAlike 4.0 International license (CC BY-SA). It is allowed to copy and redistribute the material in any medium or format, and remix, transform, and build upon it for any purpose, even commercially, as long as appropriate credit is given to the original author(s), a link to the license is provided, it is indicated if changes were made and the new work is distributed under the same license as the original.
Users are required to provide full bibliographic description of the original publication (authors, article title, journal title, volume, issue, pages), as well as its DOI code. In electronic publishing, users are also required to link the content with both the original article published in CM: Communication and Media and the licence used.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Self-archiving policy
Authors are permitted to deposit author’s publisher's version (PDF) of their work in an institutional repository, subject-based repository, author's personal website (including social networking sites, such as ResearchGate, Academia.edu, etc.), at any time after publication.
Full bibliographic information (authors, article title, journal title, volume, issue, pages) about the original publication must be provided and links must be made to the article's DOI and the license.
Disclaimer
The views expressed in the published works do not express the views of the Editors and the Editorial Staff. The authors take legal and moral responsibility for the ideas expressed in the articles. Publisher shall have no liability in the event of issuance of any claims for damages. The Publisher will not be held legally responsible should there be any claims for compensation.