Motels in Serbia – what do potential guests expect?

  • Lazar Pavić University of Novi Sad, Faculty of Sciences
  • Ivana Blešić University of Novi Sad, Faculty of Sciences
  • Branislav Nerandžić University of Novi Sad, Faculty of Technical Sciences
  • Svetlana Vukosav University of Novi Sad, Faculty of Sciences
  • Damijan Mumel University of Maribor, Faculty of Economics and Business
Keywords: Hospitality Management, Consumer Behaviour, Guests Expectation Dimensions, Serbia, Expectation, Guest, Motel,

Abstract


The main aim of the paper is to investigate potential guests’ expectations in Serbian motels. Through the literature review process, it was determined that there is a cack of research about motel guests’ expectations. Based on the survey research on 237 potential motels’ guests 14 dimensions of guests’ expectations were determined. Statistical significant differences in guests’ expectations dimensions among sociodemographic profile were also investigated (Gender, Age, Monthly Income, Occupational Status, Marital Status, Growing up Place, Reason for Traveling, Country of Origin). In Conclusions are present proposal for future motel products development based on presented results as also future research proposals.

 

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Published
2018/07/23
Section
Original Scientific Paper