Impact of Retail Market Concentration on Differences in Retailers’ Productivity and Business Results

Goran Vukmirović; Radenko Maric; Jelena Damnjanović

doi:10.5937/industrija46-17337

Goran Vukmirović Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
Radenko Maric Fakultet poslovne ekonomije, Univerzitet Edukons
Jelena Damnjanović Poslovna škola Novi Sad

DOI: https://doi.org/10.5937/industrija46-17337

Ključne reči: Retail chain||, ||Maloprodajni lanci, Productivity||, ||Produktivnost, Market share||, ||Tržišni udeo, Market||, ||Tržište,

Sažetak

Cilj ovog rada je da se odredi stepen koncentracije malopodajnog tržišta Republike Srbije, i da se utvrdi priroda povezanosti između koncentracije tržišta i poslovnih performansi maloprodavaca. Osnovni zadatak istraživanja jeste da se ukaže kako promene tržišnog učešća utiču na razvoj maloprodajnog sektora. Na bazi finansijskih pokazatelja u maloprodaji, ostvarenog prometa i profita po zaposlenom, testirana je osnovna istraživačka hipoteza o postojanju značajne povezanosti između veličine tržišnog učešća malopodajnih lanaca i njihove produktivnosti i poslovnog rezultata. Dobijeni rezultati pokazuju nivo odstupanja u pogledu razlika između veličine tržišnog učešća i produktivnosti i poslovnog rezultata. Evidentan je i rast tržišnog učešća velikih maloprodajnih lanaca koji je doveo do smanjenja ukupnog broja malih nezavisnih detaljista, kao i rasta stepena koncentracije tržišta. Na bazi dobijenih rezultata, sprovedenih analiza i testiranja ukazaće se na potencijalne opasnosti koncentracije nacionalnog tržišta i definisaće se kriterijumi za postizanje većeg stepena homogenosti. Predlozi i smernice za buduća istraživanja predstavljene su u radu.

Biografije autora

Goran Vukmirović, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici

Goran Vukmirović, is an Assistant Professor at Department of Trade, Marketing and Logistics, Faculty of Economics, University of Novi Sad, Segedinski put 9-11, 21000 Subotica, Serbia, Segedinski put 9-11, 21000 Subotica, Serbia He realized over 30 National and International projects such as: IPA, ERAZMUS, TEMPUS, etc. He authored over 50 scientific papers in the field of Trade, Management and Logistics. His field of research: Logistics; Trade; CRM.

Radenko Maric, Fakultet poslovne ekonomije, Univerzitet Edukons

Departman za Menadzment, zvanje docent

Jelena Damnjanović, Poslovna škola Novi Sad

Jelana Damnjanović, PhD, is professor and Head of Novi Sad School of Business. She has published over 50 scientific papers in domestic and international journals. Her research interests are International Trade, International Business, etc.

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Uticaj koncentracije tržišta malopodaje na razlike u produktivnosti i poslovnom rezultatu maloprodavaca

Sažetak

Biografije autora

Reference