Organizaciona kultura u Srbiji u odnosu na karakteristike organizacije- Empirijsko istraživanje

  • Snežana Kirin
  • Gordana Gavrić Visoka škola za poslovnu ekonomiju i preduzetništvo
  • Sandra Kirin
Ključne reči: организациона култура, стабилност, флексибилност, унутрашњи фокус, спољни фокус

Sažetak


U savremenim uslovima poslovanja organizaciona kultura prepoznata je kao moćno sredstvo za dugoročni opstanak i razvoj organizacije. Svrha ovog rada bila je istražiti da li i na koji način karakteristike organizacija - poput veličine, vlasničke strukture, delatnosti, činjenice da li je vlasništvo domaće ili strano - utiču na organizacionu kulturu. Zbog kontinuiranih i brzih promena i ogromne konkurencije kao odlike savremenog poslovanja, izabran je Denisonov model organizacione kulture jer naglašava potrebu za ravnotežom između zahteva za organizacionom stabilnošću (faktori misije i doslednosti) i zahteva za njenom adaptabilnošću (faktori uključenosti i prilagodljivosti). Istraživanje je obuhvatilo uzorak od 1.000 zaposlenih, a podaci su statistički obrađeni metodom one-way ANOVA. Dobijeni rezultati pokazuju uticaj organizacionih karakteristika na njenu sposobnost uravnoteženja unutrašnjeg i spoljašnjeg fokusa organizacije, stabilnost i sposobnost promene. Takođe, uočena je potreba za nekom vrstom organizacione kulturne transformacije kao odgovora na promenu paradigme u širem okruženju.

Biografija autora

Gordana Gavrić, Visoka škola za poslovnu ekonomiju i preduzetništvo
docent na predmetima iz oblasti Menadžmenta

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2020/12/31
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