Strategija diskriminacije cenama low-cost avio-kompanija

  • Jelena Petrovic Univerzitet u Nišu, Prirodno-matematički fakultet
  • Nikola Petrović Univerzitet u Nišu, Prirodno-matematički fakultet
Ključne reči: Monotonicity||, ||Monotonost, Low-cost airlines||, ||Low-cost avio-kompanije, Price discrimination||, ||Diskriminacija cenama, Price||, ||Cena,

Sažetak


Glavni cilj rada je da se utvrdi da li cene avio-karte monotono rastu tokom vremena. Autori analiziraju tržišno učešće low-cost avio-kompanija tokom perioda nakon deregulacije avio-saobraćaja u Srbiji na linijama koje povezuju Beograd sa drugim destinacijama u svetu. U posmatranom periodu, avio-kompanija Wizz Air je ostvarila najveće povećanje tržišnog učešća. Ova avio-kompanija je imala monopolistički položaj na svim linijama izuzev na liniji koja povezuje Beograd sa Rimom u posmatranom periodu. Na osnovu podataka o kretanju cena avio-karata avio-kompanije Wizz Air na liniji koja povezuje Beograd sa Rimom, teoreme o monotonosti funkcije i Spermanovog koeficijenta, rezultati istraživanja ukazuju da postoji korelaciona veza između vremena kupovine karte i njene cene, ali da cene avio-karata ne rastu monotono tokom vremena.

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