Šanse HTC-a da preživi u bipolarnom svetu
Sažetak
Ljudi, inovacije i tehnologija su ključni resursi HTC-a. Međutim, u poslednjih nekoliko meseci, HTC je počeo da otpušta ljude čak iz sektora za istraživanje i razvoj koji su odgovorni za inovacije i razvoj novih tehnologija. To znači da se HTC-ovi ključni resursi osipaju. HTC je poznat po svojoj najsavremenijoj tehnologiji kamere od 16 MP i 4G tehnologiji velike brzine, ali posluje loše u poslednje dve i po godine. Zbog čega je to tako? Cilj ovog rada je da identifikuje razloge pada u poslovanju HTC-a, znake koji upozoravaju na pad HTC-a i moguće strategije oživljavanja za opstanak HTC-a u bipolarnom svetu (Samsung i Apple) proizvođača pametnih telefona. Pored toga, u radu je predstavljeno osam istraživačkih pitanja u vezi sa sadašnjim stanjem HTC-a i njegovom budućnošću kao i mogući odgovori na ova pitanja. Istraživački rad na kraju daje zaključak vezan za budućnost HTC-a.
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