ANALYZING THE AMAZON SUCCESS STRATEGIES

Zana Majed Sadq; Hawre Nuraddin Sabir; Vian Sulaiman Hama Saeed

doi:10.5937/jouproman6-19264

Zana Majed Sadq Department of Administration and Accounting, Faculty of Humanities and Social Science, Koya University, Iraq
Hawre Nuraddin Sabir Department of Law, College of Law and International Relations, Lebanese French University.
Vian Sulaiman Hama Saeed Department of Administration and Accounting, Faculty of Humanities and Social Science, Koya University, Iraq, and Visiting Lecturer at Knowledge University.

DOI: https://doi.org/10.5937/jouproman6-19264

Abstract

This paper aims to present the Amazon success strategies. Since the objective of the Company is to become the best place to buy, find and discover any product or service available online. Amazon.com will continue to enhance and broaden its brand, customer base and electronic commerce expertise with the goal of creating customers' preferred online shopping destination, in the United States and around the world.

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