ANALYZING THE AMAZON SUCCESS STRATEGIES

  • Zana Majed Sadq Department of Administration and Accounting, Faculty of Humanities and Social Science, Koya University, Iraq
  • Hawre Nuraddin Sabir Department of Law, College of Law and International Relations, Lebanese French University.
  • Vian Sulaiman Hama Saeed Department of Administration and Accounting, Faculty of Humanities and Social Science, Koya University, Iraq, and Visiting Lecturer at Knowledge University.

Sažetak


This paper aims to present the Amazon success strategies. Since the objective of the Company is to become the best place to buy, find and discover any product or service available online. Amazon.com will continue to enhance and broaden its brand, customer base and electronic commerce expertise with the goal of creating customers' preferred online shopping destination, in the United States and around the world.

Reference

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2018/10/24
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