MACROECONOMIC EFFECTS OF CONSUMER ETHNOCENTRISM IN BOSNIA AND HERZEGOVINA
Ključne reči:
nacionalna ekonomija, potrošački etnocentrizam, Bosna i Hercegovina.
Sažetak
APSTRAKT
Predmet istraživanja u radu je društveni fenomen potrošačkog etnocentrizma kojeg karakteriše emocionalno stanje privrženosti svemu što pripada onoj zemlji u kojoj potrošač živi. Cilj je rada bio analizirati makroekonomske efekte potrošačkog etnocentrizma u Bosni i Hercegovini. Analizirani su gubici za nacionalnu ekonomiju u pogledu zaposlenosti, proizvodnje, poreza i doprinosa, te drugi društveni efekti uz pretpostavku supstitucije uvoza domaćom proizvodnjom proizvoda prerađivačke industrije u Bosni i Hercegovini, eventualanog dodatnog broja zapošljavanja u proizvodnim preduzećima, te efekata plaćenih poreza i doprinosa za dodatno zapošljavanje za fondove penzionog i invalidskog osiguranja, zdravstvenog osiguranja i osiguranja od nezaposlenosti u Bosni i Hercegovini u periodu od 2009. – 2013. godine. Utvrđeni su iznosi gubitaka po entitetima Federacija Bosna i Hercegovina, Republika Srpska i Brčko Distrikt Bosne i Hercegovine. Rezultati istraživanja mogu poslužiti kao poluga za ulaganja u domaću proizvodnju, povećanje zaposlenosti, te stvaranje robnih rezervi koje bi se ogledale u domaćim proizvodima.
Reference
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Nanić, A., & Palić, M. (2017). Potrošački etnocentrizam: pokretač ili kočnica razvoja gospodarstva Bosne i Hercegovine, Poslovna izvrsnost Zagreb, (1), 41-60.
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Parts, O. (2007). The measurement of consumer ethnocentrism and COO effect in consumer research, Transformations in Business and Economics, 6 (11), 139 - 154.
Philip, K., & Brown, L. (2003). Does Consumer Ethnocentrism Impact On Australian Food Buying Behaviour?, Journal of New Business Ideas and Trends, 1 (2), 21 – 43.
Shah, K. A. M., & Ibrahim, H. I. (2012). Consumer Ethnocentrism: Does it really matter for Malaysian Consumers, West East Journal of Social Sciences, 1 (1), 26 – 38.
Silili, E. P., & Karunaratna, A. C. (2014). Consumer ethnocentrism: Tendency of Sri Lankan youngsters. Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology, 1(1), 1–15.
Veljković, S. (2006). Uticaj globalizacije na stavove potrošača, PREGLED specijalno izdanje - Najbolje robne marke Srbije 2006, 7 – 10.
Wang, W. (2018). U.K. consumers' perceived risk of buying products from emerging economies: a moderated mediation model. Journal of Consumer Behavior, 17, 326 – 339. doi: https://doi.org/10.1002/cb.1714
Auruskeviciene, V., Vianelli, D., & Reardon, J. (2012). Comparison of consumer ethnocentrism behavioural patterns in transitional economies, Transformations in Business and Economics, 11 (2), 20 – 35.
Agencija za statistiku Bosne i Hercegovine. (2014). Robna razmjena BiH sa inostranstvom 2013, Retrieved October 23, 2014, from https://bhas.gov.ba/data/Publikacije/Bilteni/2014/ETR_00_2013_TB_1_BS.pdf
Balabanis, G., & Siamagka, N.-T. (2017). Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin. International Marketing Review, 34(2), 166–182. https://doi.org/10.1108/IMR-03-2015-0057
Gonzalez – Cabrera, C., & Trelles – Arteaga, K. (2021). Consumer ethnocentrism and purchasing intention in developing countries, Revista de Ciencias de la Administración y Economía, 11 (21), 165 – 178.
Haniffa, M., Abdul – Cader, K., & Azam, M. (2023). A Thematic Analysis: Influence of Consumer Ethnocentrism on Consumer Purchase Intention of Recession-bound Sri Lankan Millennials in the Food Industry, Journal of Applied Learning, 1 (1), 162 – 171.
Hoang, H. T., Ho, K. N. B., Tran, T. P. & Le, T. Q. (2022). The extension of animosity model of foreign product purchase: Does country of origin matter?, Journal of Retailing and Consumer Services, Retreived November 28, 2023, from https://www.sciencedirect.com/science/article/abs/pii/S0969698921003246?via%3Dihub
John, A. V. S., & Brady, M. P. (2009). The impact of consumer ethnocentrism tendencies on buyers evaluations of the quality of south African packaged and non-packaged consumables in Mozambique, International Academy of Business and Economics, 9 (3), Retrieved September 16, 2014, from http://www.freepatentsonline.com/article/International-Journal-Business-Research/208535106.html
Karoui, S., & Khemakhem, R. (2019). Consumer ethnocentrism in developing countries, European Research on Management and Business Economics, 25 (2), 63 – 71. doi: https://doi.org/10.1016/j.iedeen.2019.04.002
Matić, M. (2012). Ispitivanje utjecaja demografskih čimbenika na tendencije potrošačkog etnocentrizma u sjevernoj Hrvatskoj, Praktični menadžment, 3 (4), 27 – 33.
Miguel, L., Marques, S., & Duarte, A. P. (2022). The influence of consumer ethnocentrism on purchase of domestic fruits and vegetables: application of the extended theory of planned behaviour, British Food Journal, 124 (13), 599 – 618.
Nanić, A., & Palić, M. (2017). Potrošački etnocentrizam: pokretač ili kočnica razvoja gospodarstva Bosne i Hercegovine, Poslovna izvrsnost Zagreb, (1), 41-60.
Nikolić, S. T., Bosilj, D., & Ivanović, D. (2012). U potrazi za (izgubljenim) identitetom - Šta tržište ima sa tim, Pravno – Ekonomski Pogledi, (2), 1 – 13.
Nguyen, N. H., Dao, T. K., Duong, T. T., Nguyen, T. T., Nguyen, V. K., & Dao, T. L.. (2023). Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products, Heliyon, (9), 1 – 11. doi: https://doi.org/10.1016/j.heliyon.2023.e13069
Parts, O. (2007). The measurement of consumer ethnocentrism and COO effect in consumer research, Transformations in Business and Economics, 6 (11), 139 - 154.
Philip, K., & Brown, L. (2003). Does Consumer Ethnocentrism Impact On Australian Food Buying Behaviour?, Journal of New Business Ideas and Trends, 1 (2), 21 – 43.
Shah, K. A. M., & Ibrahim, H. I. (2012). Consumer Ethnocentrism: Does it really matter for Malaysian Consumers, West East Journal of Social Sciences, 1 (1), 26 – 38.
Silili, E. P., & Karunaratna, A. C. (2014). Consumer ethnocentrism: Tendency of Sri Lankan youngsters. Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology, 1(1), 1–15.
Veljković, S. (2006). Uticaj globalizacije na stavove potrošača, PREGLED specijalno izdanje - Najbolje robne marke Srbije 2006, 7 – 10.
Wang, W. (2018). U.K. consumers' perceived risk of buying products from emerging economies: a moderated mediation model. Journal of Consumer Behavior, 17, 326 – 339. doi: https://doi.org/10.1002/cb.1714
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2025/01/08
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