Finansijska analiza usluge emitovanja digitalne televizije, radio programa i prenosa podataka u Republici Srbiji

  • Jelena Cerovina University of Pristina in Kosovska Mitrovica, Faculty of Technical Sciences
  • Ivana Milošević Akademija tehničkih i umetničkih primenjenih studija, Elektrotehnička i računarska škola
  • Milan Simić STEM Koledž, RMIT Univerzitet
Ključne reči: Digitalizacija, digitalna televizija, digitalni prenos podataka, DVB T2, finansijska analiza

Sažetak


Digitalizacija radio i televizijskih programa kao i drugih multimedijalnih sadržaja je veoma složen proces sa više aspekata i zahteva velika finansijska ulaganja u infrastrukturu sistema i svih pratećih elemenata. U ovom radu dat je sažet opis institucionalnih i regulativnih okvira u procesu digitalizacije u Republici Srbiji, navedeni su bitni razlozi vezani za izbor kompresionog standarda i standarda za prenos televizijskih signala kao i opis uloge JP Emisiona tehnika i veze u procesu digitalizacije. Cilj ovog rada je finansijska analiza zarade na godišnjem nivou za usluge emitovanja TV programa u prvom i drugom multipleksu, emitovanja radio programa u okviru DVB-T2 mreže i usluge prenosa podataka nakon procesa digitalizacije. Metod i podaci potrebni za izradu finansijske analize izvedeni su na osnovu cenovnika usluga objavljenog od strane JP Emisione Tehnike i Veza objavljenog avgusta 2020. godine. Rezultati su prikazani tabelarno i grafički.

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2022/10/21
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