COMPARATIVE ANALYSIS OF THE KRANJSKA GORA AND ZLATIBOR TOURISM DESTINATIONS' COMPETITIVENESS IN FUNCTION OF IMPROVING THE TOURISM OFFER
Ključne reči:
održivi razvoj turizma, turistička ponuda Zlatibora, turistička ponuda Kranjske Gore, benchmark analiza, IMDC model konkurentnosti
Sažetak
Polazna hipoteza rada bila je predpostavka da Zlatibor poseduje potencijale za razvoj turizma, ali da turistička destinacija Zlatibor još uvek nije dovoljno konkurentna turističkoj destinaciji Kranjska Gora. Istraživanje predstavlja ključne odlike ovih prostora, njihovu atraktivnu turističku ponudu, kroz komparativnu analizu. Takođe, ovaj rad se bavi šansama za razvoj održivog turizma, kao i unapređenjem turističke usluge, konkretno Zlatibora, imajući u vidu da je regija Kranjske oblasti u znatno boljoj poziciji, što se tiče implementiranja koncepcije zelenog razvoja turizma. Istraživanje je sprovedeno modifikovanim IMDC modelom tražeći odgovore stejkoldera i sa Zlatibora i sa Kranjske Gore (259). Imajući u vidu da su odgovori stejkholdera iz Slovenije pokazali konstantno više vrednosti u oceni destinacijske konkurentnosti, polazna hipoteza se pokazala kao tačna, a kao odgovor na to date su smernice za unapređenje konkurentnosti i prevazilaženje određenih pretnji uočenih u rezultatima istraživanja.
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24. https://www.slovenia.info/en/places-to-go/regions/alpine-slovenia/kranjska-gora (posećeno dana: 15.03.2024.);
2. Armenski, T., Gomezelj, D., Djurdjev, B., Ćurčić, N., Dragin, A. (2012). “Tourism destination competitiveness - Between two flags”. Economic Research, 25, doi:10.1080/1331677X.2012.11517519.
3. Beguš, J., Mertelj, J., & Škrjanec, S. (2021). Kranjska Gora Pilot Action Region: Environmentally-Friendly Construction of the Planica Nordic Centre. In Best Practice Examples of Implementing Ecosystem-Based Natural Hazard Risk Management in the GreenRisk4ALPs Pilot Action Regions. IntechOpen.
4. Chen, J., Huang, Y., Wu, E. Q., Ip, R., & Wang, K. (2023). How does the rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness?.Journal of Hospitality and Tourism Management, 54, 166-177.
5. Chin, C.H., Lo, M.C., Songan, P., Nair, V. (2014) “RuralTourism Destination Competitiveness: AStudy on Annah Rais Longhouse Homestay, Sarawak”. Procedia - Social and Behavioral Sciences, 144-20.
6. Dragićević, V., Jovičić, D., Blešić, I., Stankov, U., Bošković, D. (2012). “Business tourism destination competitiveness: A case of Vojvodina Province (Serbia). Economic Research 25. doi: 10.1080/1331677X.2012.11517510.
7. Dwyer, L., Kim, C. (2003). “Destination competitiveness: Determinants and indicators”. Current Issues in Tourism 6.
8. Dwyer, L., Knežević Cvelbar, Lj., Edwards, D., Mihalic, T. (2012). “Fashioning A Destination Tourism Future: The Case Of Slovenia”. Tourism Management33-2. doi:10.1016/j.tourman.2011.03.010.
9. Dwyer, L., Mellor, R., Livaic, Z., Edwards, D., Kim, C.W. (2004). “Attributes of destination competitiveness: A factor analysis. Tourism Analysis 9.
10. Gomezelj, O. D., Mihalič, T. (2008) “Destination competitiveness - Applying different models, the case of Slovenia”. Tourism Management 29-2. doi:10.1016/j.tourman.2007.03.009
11. Grum, B., Kobal Grum, D. (2014). “Satisfaction with current residence status in comparison with expectations of real estate buyers in Slovenia and Serbia”. Procedia - Social And Behavioral Sciences109-8.
12. Ilić, P., Ivković Zlatić, Z. (2014). Zlatibor kroz kulturu i turizam, Turistička organizacija Zlatibor, Zlatibor;
13. Konecnik Ruzzier, M., & Petek, N. (2012). Country brand I feel Slovenia: First response from locals. Economic research-Ekonomska istraživanja, 25(2), 465-484;
14. Nunkoo, R., & Ramkissoon, H. (2012). Power, trust, social exchange and community support. Annals of Tourism Research, 39(2), 997–1023. https://doi.org/10.1016/j. annals.2011.11.017
15. Nerad, A., Biloslavo, R., Jurincic, I., & Koscak, M. (2020). Sustainable Destination Management Planning: The Case of Slovenia. In MIC 2020: The 20th Management International Conference (pp. 85-99). University of Primorska Press;
16. Petrick, M., Gramzow, A. (2012). Harnessing Communities, Markets and the State for Public Goods Provision: Evidence from Post-Socialist Rural Poland. World Development, 40 (11), pp. 2342–2354
17. Petrović, M., Blešić, I., Vujko, A., Gajić, T. (2017). The role of agritourism impact on local community in a transitional society: a report from Serbia. Transylvanian Review of Administrative Sciences, 50/2017
18. Quaranta, G., Citro, E., & Salvia, R. (2016). Economic and social sustainable synergies to promote innovations in rural tourism and local development. Sustainability, 8(7), 668.
19. Savoiu, G., Taicu, M. (2014). Foreign Direct Investment Models, Based on Country Risk for Some Post-Socialist Central and Eastern European Economies. Procedia Economics and Finance, Vol. 10, pp. 249 – 260
20. Stanišić, M., Čačić, K. (2007). Poslovni (master) plan turističke destinacije Zlatibor-Zlatar, Beograd;
21. Šprah, L., Novak, T., Fridl, J. (2014). “The wellbeing of Slovenias population by region: comparison of indicators with an emphasis on health”. Acta geographica Slovenica 54-1. doi: ttp://dx.doi.org/10.3986/AGS54104
22. Vujko, A., Gajić, T. (2014). The gouverment policy impact on economic development of tourism. Ekonomika poljoprivrede., 61(3), pp. 789-804
23. Vujko, A., Petrović, M., Dragosavac, M., Gajić, T. (2016). Differences and similarities among rural tourism in Slovenia and Serbia - perceptions of local tourism workers. Ekonomika poljoprivrede, 4/2016, 1459-1469
24. https://www.slovenia.info/en/places-to-go/regions/alpine-slovenia/kranjska-gora (posećeno dana: 15.03.2024.);
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2024/11/13
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