Influence of supply and demand factors on the development of environmentally responsible housing and utilities sector in the Russian Federation
Abstract
Empirical marketing regional research on supply and demand factors of housing and communal services (HCS) revealed determinants of customer loyalty and satisfaction with the service level and factors influencing on willingness to purchase additional services. Specific features of housing and utilities sector (HUS) as a social significant industry determine requirements to models reflecting reciprocal influence of indices of satisfaction, loyalty and economic indices of operation. The article presents definition of requirements along with development of techniques for modeling influence of satisfaction and loyalty on consumer behaviour of clients. The authors demonstrate trustworthy statistical results of correlative interrelationship of different factors. There have been designed regression models for taking management solutions by executives of management company housing and communal services at the development environmental responsibility. The causes that lead and hamper development of socially oriented services in different regions of the Russian Federation have been identified.
References
Lusch, R.F., Vargo, S.L., & Wessels, G. (2008). Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic. IBM Systems Journal, 47 (1), 5–14.
Mandzhieva, D. (2010). The Innovative Strategy of Development of the Service Economy. М.: Dashkov & Co. (in Russian)
Miles, I. (2011). Service Innovation in the Twenty First Century. Foresight Russia, 5 (2), 4-15.
Osborne, S.P., Radnor, Z., & Nasi, G. (2013). A New theory for Public Service Management? Towards a (Public) Service-Dominant Approach. The American Review of Public Administration, 43 (2), 135-158.
Reichheld, F.F. (2003). The one number you need to grow. Harvard Business Review, 81 (12), 46–54.
Safronova, N.B., & Urubkov, А.R. (2013). Modelling the Impact of Satisfaction of Housing Services to Improve the Efficiency of Managing Organizations. Mechanization of Constructing, 5, 17-25. (in Russian)
Self, B., & Roche, G. (2011). Customer Satisfaction Measurement for ISO 9000: 2000. Routledge, NY.
Sliniakov, V.Yu. (2013). Management in Housing and Utilities. М.: Finance and Statistics. (in Russian)
Solomonov, M.P., Egorov, E.G., & Turantaev, S.G. (2015). Areas of Reforming Housing and Utilities Sector in Current Environment on Example of Sakha Republic (Yakutia). Mediterranean Journal of Social Sciences, 6 (4), 473-485.
Tretyak O. (2006). Evolution of Marketing: stages, priorities, conceptual framework, the dominant logic. Russian Management Journal, 2, 129-140.
Urubkov, A.R. (2011). Statistical methods and models in business. M.: Delo, RANHiGS. (in Russian)
The Author wishes to submit the Work to SJM for publication. To enable SJM to publish the Work and to give effect to the parties’ intention set forth herein, they have agreed to cede the first right to publication and republication in the SJM Journal.
Cession
The Author hereby cedes to SJM, who accepts the cession, to the copyright in and to the paper.
The purpose of the cession is to enable SJM to publish the Work, as first publisher world-wide, and for republication in the SJM Journal, and to grant the right to others to publish the Work world-wide, for so long as such copyright subsists;
SJM shall be entitled to edit the work before publication, as it deems fit, subject to the Authors approval
The Author warrants to SJM that:
- the Author is the owner of the copyright in the Work, whether as author or as reassigned from the Author’s employee and that the Author is entitled to cede the copyright to SJM;
- the paper (or any of its part) is not submitted or accepted for publication in any other Journal;
- the Work is an original work created by the Author;
- the Author has not transferred, ceded, or assigned the copyright, or any part thereof, to any third party; or granted any third party a licence or other right to the copyright, which may affect or detract from the rights granted to SJM in terms of this agreement.
The Author hereby indemnifies the SJM as a body and its individual members, to the fullest extent permitted in law, against all or any claims which may arise consequent to the warranties set forth.
No monetary consideration shall be payable by SJM to the Author for the cession, but SJM shall clearly identify the Author as having produced the Work and ensure that due recognition is given to the Author in any publication of the Work.
Should SJM, in its sole discretion, elect not to publish the Work within 1 year after the date of this agreement, the cession shall lapse and be of no further effect. In such event the copyright shall revert to the Author and SJM shall not publish the Work, or any part thereof, without the Author’s prior written consent.