Examining the factors influencing adoption of e-banking services in Chennai city

  • Akbar Jan N Faculty of HRM & OB, IBS Hyderabad, The ICFAI Foundation for Higher Education (Declared as Deemed-to-be university u/s 3 of the UGC Act 1956), Dontanpalli (Village), Shankerpalli Road, Hyderabad, Telangana., India. Pin: 501203.
  • Subramani A K Associate Professor, Department of Management Studies, St. Peter's College of Engineering and Technology, Avadi, Chennai - 600054. Tamil Nadu, India.
  • Radha Mohan Chebolu Faculty of HRM & OB, IBS Hyderabad, The ICFAI Foundation for Higher Education (Declared as Deemed-to-be university u/s 3 of the UGC Act 1956), Dontanpalli (Village), Shankerpalli Road, Hyderabad, Telangana., India. Pin: 501203.
  • Sasikala M S Department of Commerce, Acharya Institute of Graduate Studies, Acharya Dr. S Radhakrishnan Road, Soladevanahalli, Achit Nagar Post, Bengaluru 560-107, India
Keywords: technology adoption, perceived usefulness, perceived barriers, perceived effectiveness, e-banking services, structural equation modelling

Abstract


India being a developing country still has millions of people who prefers to have traditional branch banking system rather than e-banking. The reason behind their preference is either they hesitate or they don’t have sufficient knowledge about the e-banking services. The purpose of this study is to examine the relationship between perceived usefulness, perceived barriers, customer attitude, and perceived effectiveness of adoption of e-banking services. An effective number of responses of 470 respondents from both public and private banks’ customers were used to examine the hypothesized relationships. Structural equation modelling are performed to test the constructs and their relationships. The study found that there is a direct relationship between perceived usefulness and technology adoption in developing customer attitude toward adoption of e-banking services; whereas, there is no relationship between perceived barriers and technology adoption. The sample size and potential respondents from a selected region of the study may limit its wider applicability and generalization.

Author Biographies

Akbar Jan N, Faculty of HRM & OB, IBS Hyderabad, The ICFAI Foundation for Higher Education (Declared as Deemed-to-be university u/s 3 of the UGC Act 1956), Dontanpalli (Village), Shankerpalli Road, Hyderabad, Telangana., India. Pin: 501203.

Dr. N. Akbar Jan working is an Assistant Professor in HR&OB Department, School of Business Studies, ICFAI Business School, The ICFAI Foundation for Higher Education, Hyderabad, India. He has completed his Ph.D in Management studies from Anna University, Chennai, India. He has 14 years of teaching experience and 5 years of industrial experience. He has published 13 articles in International Journals (including 9 papers in Scopus indexed Journals), 4 articles in National Journals, and presented 10 papers at International Conferences, and 14 papers in National Conferences. He is also a recognized Researcher Supervisor for Anna University, Chennai. His area of research interest is Human Resource management and Quality Management. He has received ‘Teaching and Research Excellence Award’ from Grabs charitable Trust, India.

Subramani A K, Associate Professor, Department of Management Studies, St. Peter's College of Engineering and Technology, Avadi, Chennai - 600054. Tamil Nadu, India.

Dr. A.K.Subramani working as an Associate  Professor, Department of Management Studies, St. Peter's College of Engineering and Technology, Avadi, Chennai, India. He has completed Ph.D in Business Administration in Manonmaniam Sundaranar University, Tirunelveli, India. He has 12 years of teaching experience and published 46 articles in International Journals (including 7 in Scopus Indexed Journals and 3 in Anna University Annexure journals, 2 articles in National Journals, presented 5 papers in International Conferences and 16 papers in National Conferences. He has participated and organized FDP, MDP Programmes, Workshops, Seminars, etc. His area of research interests are human resource management, Organizational Behaviour and Operations management. He has received ‘Teaching and Research Excellence Award’ from Grabs charitable Trust, India.

Radha Mohan Chebolu, Faculty of HRM & OB, IBS Hyderabad, The ICFAI Foundation for Higher Education (Declared as Deemed-to-be university u/s 3 of the UGC Act 1956), Dontanpalli (Village), Shankerpalli Road, Hyderabad, Telangana., India. Pin: 501203.

Dr. Radha Mohan Chebola is having 16 years of Academic experience spread across the Higher Education domain and developed ample expertise on the institutional management. He is a
Certified Learning Development Manager (CLDM), and qualified UGC-NET certification in Management teaching. He has done extensive Research and publications in Management and social sciences (journals, magazines, derivative books) with specialization in HR Management and Organizational Behavior. Prominent among them are Corporate Governance, Knowledge Management, Organizational behaviour, Talent Management, Employee Empowerment, Corporate Social Responsibility, Organization Branding, Institution-Industry interface management and knowledge outsourcing, Performance management.

Sasikala M S, Department of Commerce, Acharya Institute of Graduate Studies, Acharya Dr. S Radhakrishnan Road, Soladevanahalli, Achit Nagar Post, Bengaluru 560-107, India

M.S. Sasikala completed her PhD in Management as a full time scholar at Anna University, Chennai region, India. She possesses 6.4 years of teaching experience and 2.2 years of Industrial experience. Her contribution towards research and development is amicable who published nearly 20 articles in international journals (including three in Scopus indexed journals). Her thrust area of research is service marketing who is a dynamic personality who brought inter-intra changes towards students’ betterment and organisational development.

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Published
2020/05/25
Section
Original Scientific Paper