Examining the factors influencing adoption of e-banking services in Chennai city
India being a developing country still has millions of people who prefers to have traditional branch banking system rather than e-banking. The reason behind their preference is either they hesitate or they don’t have sufficient knowledge about the e-banking services. The purpose of this study is to examine the relationship between perceived usefulness, perceived barriers, customer attitude, and perceived effectiveness of adoption of e-banking services. An effective number of responses of 470 respondents from both public and private banks’ customers were used to examine the hypothesized relationships. Structural equation modelling are performed to test the constructs and their relationships. The study found that there is a direct relationship between perceived usefulness and technology adoption in developing customer attitude toward adoption of e-banking services; whereas, there is no relationship between perceived barriers and technology adoption. The sample size and potential respondents from a selected region of the study may limit its wider applicability and generalization.
Afshan, S., Sharif, A., Waseem, N., & Frooghi, R. (2018). Internet banking in Pakistan: an extended technology acceptance perspective. International Journal of Business Information Systems, 27 (3), 383-410.
Ahmad, M. (2018). Review of the technology acceptance model (TAM) in internet banking and mobile banking. International Journal of Information Communication Technology and Digital Convergence, 3 (1), 23-41.
Alawan, A.A., Dwivedi, Y.K., Rana, N.P.P., & Williams, M.D. (2016). Consumer adoption of mobile banking in Jordan: examining the role of usefulness, ease of use, perceived risk and self-efficacy. Journal of Enterprise Information Management, 29 (1), 118-139.
Alsajjan, B., & Dennis, C. (2010). Internet banking acceptance model: cross-market examination. Journal of Business Research, 63 (9-10), 957-963.
Alwan, H.A., & Al-Zubi, A.I. (2016). Determinants of internet banking adoption among customers of commercial banks: an empirical study in the Jordanian banking sector, International Journal of Business and Management, 11 (3), 95-104.
Al-Somali, S.A., Gholami, R., & Clegg, B. (2009). An investigation into the acceptance of online banking in Saudi Arabia. Technovation, 29 (2), 130-141.
Bauer, K., & Hein, S.E. (2006). The effect of heterogeneous risk on the early adoption of internet banking technologies. Journal of Banking & Finance, 30 (6), 1713-1725.
Chaouali, W., Yahia, I.B., & Souiden, N. (2016). The interplay of counter-conformity motivation, social influence, and trust in customers’ intention to adopt internet banking services: the case of an emerging country. Journal of Retailing and Consumer Services, 28 (C), 209-218.
Cheng, T.C.E., Lam, D.Y.C., & Yeung, A.C.L. (2006). Adoption of internet banking: an empirical study in Hong Kong. Decision Support Systems, 42 (3), 1558-1572.
Davis, F.D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13 (3), 319-340.
Fawzy, S.F., & Esawai, N. (2017). Internet banking adoption in Egypt: extending technology acceptance model. Journal of Business and Retail Management Research, 12 (1), 109-118.
Guriting, P., & Ndubisi, N.O. (2006). Borneo online banking: evaluating customer perceptions and behavioural intention. Management Research News, 29 (½), 6-15.
Hair, Jr. J.F., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, R.L. (2006). Multivariate Data Analysis. Person Prentice Hall, 6th edition, Upper Saddle River, New Jersey, NJ.
Heranadez, J.M.C., & Mazzon, J.A. (2007). Adoption of internet banking: proposition and implementation of an integrated methodology approach. International Journal of Bank Marketing, 25(2), 72-88.
Kuisma, T., Laukkanen, T., & Hiltunen, M. (2007). Mapping the reasons for resistance to internet banking: a means-end approach. International Journal of Information Management, 27 (2), 75-85.
Laforet, S., & Li, X. (2005). Consumers’ attitudes towards online and mobile banking in China. International Journal of Bank Marketing, 23 (5), 362-380.
Laukkanen, T. (2016). Consumer adoption versus rejection decisions in seemingly similar service innovations: the case of the internet and mobile banking. Journal of Business Research, 69 (7), 2432-2439.
Liao, Z., & Cheung, M.T. (2002). Internet-based e-banking and consumer attitudes: an empirical study. Information and Management, 39 (4), 283-295.
Masoud, E., & Taqa, H.A. (2017). Factors affecting customers’ adoption of e-banking services in Jordan. Information Resources Management Journal, 30 (2), 44-60.
Nasri, W., & Charfeddine, L. (2012). Factors affecting the adoption of internet banking in Tunisia: an integration theory of acceptance model and theory of planned behavior. The Journal of High Technology Management Research, 23 (1), 1-14.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14 (3), 224-235.
Rahi, S., Abd.Ghani, M., & Ngah, A.H. (2019). Integration of unified theory of acceptance and use of technology in internet banking adopting setting: evidence from Pakistan. Technology in Society, (58), 101120.
Siyal, A.W., Ding, D., & Siyal, S. (2019). M-banking barriers in Pakistan: a customer perspective of adoption and continuity intention. Data Technologies and Applications, 53 (1), 58-84.
Venkatesh, V., Morris, M.G., Davis, G.B., & Davis, F.D. (2003). User acceptance of information technology: toward a unified view. MIS Quarterly, 27 (3), 425-478.
The Author wishes to submit the Work to SJM for publication. To enable SJM to publish the Work and to give effect to the parties’ intention set forth herein, they have agreed to cede the first right to publication and republication in the SJM Journal.
The Author hereby cedes to SJM, who accepts the cession, to the copyright in and to the paper.
The purpose of the cession is to enable SJM to publish the Work, as first publisher world-wide, and for republication in the SJM Journal, and to grant the right to others to publish the Work world-wide, for so long as such copyright subsists;
SJM shall be entitled to edit the work before publication, as it deems fit, subject to the Authors approval
The Author warrants to SJM that:
- the Author is the owner of the copyright in the Work, whether as author or as reassigned from the Author’s employee and that the Author is entitled to cede the copyright to SJM;
- the paper (or any of its part) is not submitted or accepted for publication in any other Journal;
- the Work is an original work created by the Author;
- the Author has not transferred, ceded, or assigned the copyright, or any part thereof, to any third party; or granted any third party a licence or other right to the copyright, which may affect or detract from the rights granted to SJM in terms of this agreement.
The Author hereby indemnifies the SJM as a body and its individual members, to the fullest extent permitted in law, against all or any claims which may arise consequent to the warranties set forth.
No monetary consideration shall be payable by SJM to the Author for the cession, but SJM shall clearly identify the Author as having produced the Work and ensure that due recognition is given to the Author in any publication of the Work.
Should SJM, in its sole discretion, elect not to publish the Work within 1 year after the date of this agreement, the cession shall lapse and be of no further effect. In such event the copyright shall revert to the Author and SJM shall not publish the Work, or any part thereof, without the Author’s prior written consent.