The digital transformation program management in medium-sized businesses: a network approach

  • Valery Anshin National Research University Higher School of Economics
  • Alla Bobyleva Lomonosov Moscow State University
Keywords: digital transformation, program management, network approach, medium-sized business

Abstract


The article deals with the process management’s issues of digital transformation in companies. The emphasis is made on the consideration of program’s projects as interrelated components with the features of emergency system, not as a weakly interconnected complex (linear set) of projects. Authors propose the organizational model of transformation’s program management and the new approach to prioritizing projects based on the use of network analysis. The suggested method allows to evaluate the role of the project in the transformation program and its impact on the other projects, as well as its impact on the planned benefits of the program. It also allows to distribute resources between projects and to assess the risks of the program as a whole. The article focuses on the differences of medium-sized companies’ management methods, on the one hand, from companies in small business, and on the other hand, from large companies. The application of the method was tested at a medium-sized poultry farm. The analysis of projects of the real program was made, the network model of the program was built, and the probability of projects’ and the program at all success was estimated. The evaluation of the program indicators allowed the authors to make conclusions about priorities of separate projects. The proposed approach can be used in various companies, regardless of industry affiliation.

References

Anshin, V. (2016). A systematic approach to managing transformational programs in a company (in Russian). Scientific Research and Development Russian Journal of Project Management, 5 (2), 3-20.

Anshin, V., & Ilyina, O. (2013). Project Management. Fundamental course (in Russian). Higher School of Economics. Moscow, Russia.

Bilgin, G., Eken, G., Ozyurt, B., Dikmen, I., Birgonul, M.T., & Ozorhon, B. (2017). Handling project dependencies in portfolio management. Procedia Computer Science, 121, 356–363.

Bobyleva A.Z., Sazhina M.A., Bobylev S.N., Peganova O.M., Kashirova A.V., Zhavoronkova E.N., Tsarenko A.S., & Lvova O.A. (2011). Management in conditions of instability of the financial and economic system: strategy and instruments (in Russian). Izdatelstvo Moskovskogo universiteta, Moscow, Russian Federation.

Bos-Brouwers, H.E.J. (2010). Corporate sustainability and innovation in SMEs: evidence of themes and activities in practice. Business Strategy and the Environment, 19 (7), 417–435.

Bykovskaya, Y.V., Ivanov, L.N., &Safohina, Е.А. (2018). Small and medium-sized businesses in modern Russia: conditions, problems and directions of development (in Russian). Vestnik Evrazyiskoy nauki, 10 (5), 1-16.

Chen, Y.K., Jaw, Y., & Wu, B. (2016). Effect of digital transformation on organizational performance of SMEs: evidence from the Taiwanese textile industry’s web portal. Internet research: Electronic networking applications and policy, 26 (1), 186– 212.

Cooper, R.G., Edgett, S.J., & Kleinschmidt, E.J. (2002). Portfolio management for new products (2nd edition). Basic Books. USA.

Franklin, M. (2011). Managing business transformation. A practical guide. IT Governance Publishing. Cambridgeshire, United Kingdom.

Ghasemi, F., Sari, M.H.M., Yousefi, V., Falsafi, R., & Tamošaitienè, J. (2018). Project Portfolio Risk Identification and Analysis, Considering Project Risk Interactions and Using Bayesian Networks. Sustainability, 10 (5), 1609.

Gimpel, H., & Röglinger, M. (2015). Digital Transformation: Changes and Chances–Insights Based on an Empirical Study. Fraunhofer Institute for Applied Information Technology FIT. Sankt Augustin, Germany.

Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15 (2), 123–139.

Kane, G., Palmer, D., Phillips, A.N., Kiron, D., & Buckley, N. (2015). Strategy, not Technology, Drives Digital Transformation. MIT Sloan Management Review and Deloitte University Press, 14 (1-25).

Klewitz, J., & Hansen, E.G. (2014). Sustainability-oriented innovation of SMEs: a systematic review. Journal of Cleaner Production, 65, 57-75.

Koe, W., Omar, R., Sa’ari, J.R. (2015). Factors Influencing Propensity to Sustainable Entrepreneurship of SMEs in Malaysia. Procedia - Social and Behavioral Sciences, 172, 570 -577.

Managing Change in Organizations: A Practice Guide (2013). Project Management Institute. Pennsylvania, USA.

Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business and Information Systems Engineering, 57 (5), 339–343.

McDonald, M., & Rowsell-Jones, A. (2012). The Digital Edge: Exploiting Information & Technology for Business Advantage. Gartner Inc. Stamford, Connecticut, USA.

Neumeier, A., Radszuwill, S., & Zare Garizy, T. (2018). Modeling project criticality in IT project portfolios. International Journal of Project Management, 36 (6), 833– 844.

Reis, J., Amorim, M., Melão, N., Matos, P. (2018). Digital Transformation: A Literature Review and Guidelines for Future Research. In Rocha, Á., Adeli, H., Reis, L., Costanzo, S. (eds). Trends and Advances in Information Systems and Technologies. WorldCIST'18, 745, Springer, Cham. 411-421.

Sanchez, H., Robert, B., & Pellerin, R. (2008). A Project Portfolio Risk-Opportunity Identification Framework. Project Management Journal, 39 (3), 97–109.

The standard for portfolio management. Fourth edition (2017). Project Management Institute. Pennsylvania, USA.

The standard for program management. Fourth Edition (2017). Project Management Institute. Pennsylvania, USA.

The World Bank. (2015). Small and Medium Enterprises (SMEs) Finance. Retrieved from https://www.worldbank.org/en/topic/smefinance.

Thiry, M. (2015). Program Management. Gower. Farnham, Surrey, England; Burlington, VT, USA.

Published
2021/05/18
Section
Original Scientific Paper