Book Review - Marketing Research: A Practical Approach

  • Manoj Kumar Indus Business Academy Greater Noida Uttar Pradesh India

Abstract


Book: Marketing Research: A Practical Approach
Author: Bonita Kolb
Publisher: Sage Publications
ISBN:  978-1-4129-4796-1
First Published:  2008
Reviewer: Manoj Kumar, Asst Professor, Indus Business Academy, Greater Noida, India

Author Biography

Manoj Kumar, Indus Business Academy Greater Noida Uttar Pradesh India

Asst Professor

Management

Published
2013/01/18
Section
Review