Cancellation of the paper: MANAGING CUSTOMERS AS INVESTMENTS
Abstract
Official cancellation of the paper:
MANAGING CUSTOMERS AS INVESTMENTS
Published in Serbian Journal of Management 2 (1) (2007) 67 – 75
by author: Usha Kiran Rai, Faculty of Management Studies, Banaras Hindu University, Varanasi-221005, India
References
Gupta, S & Lehmann D. (2005). Managing customers as investments: The strategic value of customers in the long run. New Jersey, USA: Pearson Prentice Hall.
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