Politički marketing i strategije digitalnih iluzija – primeri iz Venecuele i Brazila
Sažetak
Država predstavlja fenomen koji stalno menja svoju formu, kao i politički akteri unutar nje. Pravac tih promena u određenoj meri zavisi od razvoja tehnologije. Nove informaciono-komunikacione tehnologije i uspon društvenih mreža uticali su na modernu političku komunikaciju. Ovaj rad razmatra na koji način se eksploatišu digitalni alati u nepredvidljivom društvenom ambijentu kojeg odlikuju brojne političke krize. Posebnu pažnju posvetili smo fenomenu digitalnog astroturfinga i širenja političkih dezinformacija u Venecueli i Brazilu. Brzi tehnološki razvoj u kombinaciji sa korišćenjem političkih botova stvara potencijal za širenje lažnih vesti, što utiče na demokratičnost izbornog procesa. Stoga je neophodno podrobnije istražiti ove fenomene.
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