Tržište i mediji na digitalnoj platformi (dobre i loše strane digitalizacije)
Sažetak
Cilj rada je da ukaže na dobre i loše strane promena nastalih na tržištu i u medijima s nastankom digitalizacije.
Analiza polazi od činjenice 1) da tržište i mediji digitalizacijom dobijaju snažnu alatku koja daje mnoge pogodnosti u odnosu na predinternetsko doba, ali i od činjenice 2) da ta alatka ima i svoju slabu stranu. Istraživanja pokazuju da na toj istoj, digitalnoj platformi, milioni ljudi često zapadaju u zavisnost a posledično tome i u depresiju.
U radu su najviše korišćene metode analize, posebno „analize osećanja” i analize sadržaja, kao i sinteze.
Zbog tako snažnih i dubokih promena nužno je analizirati društvene tokove i posledice tih promena. To se naročito odnosi na zavisnost od društvenih mreža i medija.
Reference
Barhan, A., Shakhomirov, A. (2012). Methods for Sentiment Analysis of Twitter Messages. Proceedings Of Tthe 12th Conference of Open Innovations Association FRUCT, Oulu, Finland 5-9 November 2012. Available at https://pdfs.semanticscholar.org/6549/26f241eaf84175ef9f9943fe2aa19d859601.pdf
Bayes (1763). An Essay towards solving a Problem in the Doctrine of Chances. Philosophical Transactions of the Royal Society of London 53 (1763), 370–418. Available at http://www.socsci.uci.edu/~bskyrms/bio/readings/bayes_essay.pdf
Branković, S. (2014) Advanced research of social networks' communication. CM 32/2014, 69-82. doi:10.5937/comman1432069b [In Serbian]
Branković, S. (2019) Research On The Changes In Communication Of Serbian Residents And An Analysis Of Possible Trends. In J. Petrović, V. Miltojević, I. Trotsuk (eds) Sociology In 21st Century: Challenges and Perspectives. Niš: Filozofski fakultet Univerziteta u Nišu; Beograd: Srpsko sociološko društvo
Instagram Ranked Worst for Young People’s Mental Health, Royal Society of Public Health, published 25.03.2019, Available at https://www.rsph.org.uk/about-us/news/instagramranked-worst-for-young-people-s-mental-health.html
Jevtović, Z, Petrović, R, Aracki, Z. (2014). Genres in Contemporary Journalism.Beograd: Jasen. [In Serbian]
Leković, V. (2012). Trust As An Institutional Factor Of Economic Success, Ekonomski horizonti 14 (2), 65-78. doi:10.5937/ekonhor1202063L
Petrović, D (2018). E-commerce concept implementation in Serbia, Vojno delo, 7/2018, 423-430. doi:10.5937/vojdelo1807423P [In Serbian]
Tai-Yoo, Jihyoun, Eungdo, Junseok, Hwang (2011) The Faster-Accelerating Digital Economy. Technology Management, Economics, and Policy Program College of Engineering, Seoul National University 599 Gwanak-Ro, Gwanak-Gu, Seoul 151-742, South-Korea: Available at: https://www.researchgate.net/publication/254450830_The_FasterAccelerating_Digital_Economy