Aksiološke dimenzije porodičnog diskursa: kvalitativna analiza ženskih blogova u ruskim i srpskim digitalnim prostorima

  • Tatjana V. Leontjeva Uralski federalni univerzitet nazvan po prvom predsedniku Rusije, B. N. Jeljcinu, Postdiplomske studije ekonomije i menadžmenta, Fakultet za javnu upravu i preduzetništvo, Odsek za jezike masovne komunikacije, Jekaterinburg (Rusija) https://orcid.org/0000-0002-7213-1582
  • Ana V. Ščetinina Uralski federalni univerzitet nazvan po prvom predsedniku Rusije, B. N. Jeljcinu, Postdiplomske studije ekonomije i menadžmenta, Fakultet za javnu upravu i preduzetništvo, Odsek za jezike masovne komunikacije, Jekaterinburg (Rusija) https://orcid.org/0000-0002-9085-8697
  • Zoran B. Jevtović Univerzitet u Nišu, Filozofski fakultet, Departman za komunikologiju i novinarstvo, Niš (Srbija) https://orcid.org/0000-0003-1688-5723
Ključne reči: ženski blog, porodične teme, tradicionalne vrednosti, nova iskrenost, društvena mreža

Sažetak


Autori ovog rada istražuju predstavljanje porodičnih vrednosti u kontekstu ženskih blogova u Rusiji i Srbiji. Metodološki gledano, autori primenjuju analizu sadržaja, fenomenološki pristup i aksiološki okvir u tumačenju blogerskih narativa. Pretpostavka je da učestalost blogerskog angažmana u određenim tematskim oblastima u tekstualnim objavama i video-snimcima može biti zamišljena kao empirijski pokazatelj njihovih dominantnih vrednosnih orijentacija. Ključne vrednosti prepoznate u ženskim blogovima su: deca, zajednička porodična putovanja, zajedničke porodične proslave, vođenje domaćinstva itd. Primećuje se da ove vrednosti obično nisu izričito naznačene u okviru narativa, ali su implicitno prisutne. Značajne sličnosti pronađene su u pokrivenosti porodičnih tema u ruskoj i srpskoj blogerskoj sferi.

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2026/01/27
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