COMMODIFICATION OF CULTURE IN FICTION-INDUCED TOURISM

Emilija Lipovšek; Smiljka Kesić

doi:10.5937/timsact9-8125

Emilija Lipovšek Visoka turistička škola strukovnih studija u Beogradu
Smiljka Kesić Visoka turistička škola strukovnih studija Beograd

DOI: https://doi.org/10.5937/timsact9-8125

Sažetak

In the fiction-induced tourism, the illusion of the fictional world is maintained for the sake of the tourist in the real locations and thus it can be used to attract readership and cinephiles alike. Their desire to travel is based on the chronotope(Bakhtin, 1981) that is used as the background in their favourite books and films. Upon reading a book or seeing a film, the audience is inspired to visit the locations in a city where the plot took place. Thus the chronotopeof the city featured in fiction develops palimpsestic features. Following Benjamin’s figure offlâneurwho experiences the city, its streets and inhabitants, wandering aimlessly and translating afterwards all this into words ofurban narrative, the tourist acts as a ‘flâneurranversé’, while he/she walks the city and observes it in search of the places described in their favourite works of fiction. Moreover, the paper will consider some of the examples of the commodification of cultural products, including Harry Potter bookshop, guided walks and themed studio tours.

Key words: Cultural commodification, Fiction-induced tourism, Chronotope, Flâneur

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