The impact of globalization and convergence on the development of media industries
Abstract
Globalization and convergence, as two phenomena that change the image of the media world and affect the development of media industries due to their ambiguity, are a consequence not only of technological development, but can also be interpreted from political, economic and cultural aspects. Analyzed within such context, media industries are becoming one of the most important factors that have an active impact on people’s lives by striving to change and run them.
This paper deals with the impact of convergence and global change on the development of media industries, given the fact that the media, on the one hand, as part of the act of communication, constitute intermediaries transmitting information, while, on the other hand, they produce and market their goods just as any other industry does.
It is stated in the conclusion that these two phenomena of the digital era are crucial both to the development of the media industry and the work of the media as intermediaries transmitting information, create it and distribute content that has long since acquired the features of goods that are marketed. Without media convergence, in global society it would not be possible for each individual who has become a player in international/global communication to independently organize the media culture content and thus actively participate in the political and social life of the digital era.
References
Debord, G. (2003). The Society of the Spectacle. Beograd: Porodična biblioteka, anarhija/blok 45. [In Serbian]
Deuze, M. (2001). Online Journalism: Modelling the first generation of news media on the World Wide Web. First Monday, VI (10). doi: https://doi.org/10.5210/fm.v6i10.893>.
Forbes World’s Global 2000 List (2019). Available at: https://www.forbes.com/lists/global2000/?sh=60705f635ac0#header:%20position_industry:%20Broadcasting%20%26%20Cable
Forbes World’s Global 2000 List (2022). Available at: https://www.forbes.com/sites/forbesstaff/2022/05/12/forbes-global-2000-list-2022-the-top-200/?sh=2b51f79e3290
Giddens, A. (2005). Runaway World: How Globalization is Reshaping Our Lives. Zagreb: Naklada Jesenski i Turk. [In Croatian]
Giddens, A. (1998). The Consequences of Modernity. Beograd: Filip Višnjić. [In Serbian]
Grinin, L. and Korotaev, A. (2009). Art and Communication Technologies. Beograd: Clio. [In Serbian]
Harvey, F. (1990). The Conditions of Postmodernism. London: Blackwell.
Herman, E. S. and McChesney, R. W. (2004). The Global Media. Beograd: Clio. [In Serbian]
Jenkins, H. (2001). Convergence? I diverge. Available at: https://www.technologyreview.com/2001/06/01/235791/convergence-i-diverge/
Jenkins, H. (2004). The cultural logic of media convergence. International Journal of Cultural studies, VII (1), 33–43. doi: 10.1177/1367877904040603
Jevtović, Z., Petrović, R. and Aracki, Z. (2014). Genres in Contemporary Journalism. Beograd: Jasen. [In Serbian]
Jovičić, S. and Mikić, H. (2006). Creative Industries in Serbia. Beograd: Media Market Analysis in Serbia. [In Serbian]
Joye, S., Heinrich, A. & Wöhlert, R. (2016). 50 years of Galtung and Ruge: Reflections on their model of news values and its relevance for the study of journalism and communication today. CM: Communication and Media, XI (36), 5–28. doi: 10.5937/comman11-9514.
Kellner, D. (2003). Globalization and the Postmodern Turn. In: V. Vuletić (ed.) Globalization – A Myth or Reality, Social Chrestomathy. Beograd: Zavod za udžbenike i nastavna sredstva. [In Serbian]
Martinoli, A. (2011). Convergence and Digitization of Media – New Roles for Audience and Media. Medijski dijalozi, IV(9), 71-91 Available at: https://medijskidijalozi.files.wordpress.com/2013/02/medijski-dijalozi-no-9.pdf [In Serbian]
McLuhan, M. (2010). The Gutenberg galaxy. Toronto: University of Toronto Press.
Milenković, V. (2018). International Global Communication in Aestheticized Reality – Propaganda or Global Understanding. Politička revija, LVI (2), 25-41. doi: https://doi.org/10.22182/pr.5622018.2> [In Serbian]
Milenković, V. (2019). Media, Culture, Politics – in the Globalization Epoch. Beograd: Visoka škola za komunikacije. [In Serbian]
Milenković, V. (2022). Introduction to Journalism. Beograd: FZS. [In Serbian]
Milivojević, S. (2012). Journalism and Media Industry in Serbia: Challenges and Answers. CM - časopis za upravljanje komuniciranjem, VII (24), 35-58. doi: https://doi.org/ 10.5937/comman 1224035M [In Serbian]
Nikodijević, D. (2015). Creative Industries – Economic Exploitation of Mass Communication Media. Megatrend revija, XII (3), 87-104. doi: 10.5937/MegRev1503087N [In Serbian]
Pečujlić, M. (2001). Labyrinths of Political Globalization. Anali Pravnog fakulteta u Beogradu, XLIX (1-4), 413-436. Available at: https://anali.rs/xml/200-/2001c/2001-1-4c/Anali_sveska_2001_49-1-4.pdf [In Serbian]
Robertson, R. (1992). Globalization: Social Theory and Global Culture. London: Sage.
Robinson, W. (2001). Social Theory and Globalization, The Rise of Transnational State. Theory and Society, Renewal and Critique in Social Theory, XXX (2), 157-200. doi: 10.1023/A:1011077330455
Salmon, C. (2014). Storytelling. Beograd: Clio.
Stamenković, S. and Milenković, V. (2012). Power of Truth or Truth of Power in the New Media Reality. In: Z. Grandov, M. Laketa and S. Jakupović (eds.), International Scientific Gathering on Communication Development “Power of Communication 2012” (258-272). Beograd: Panevropski univerzitet Apeiron. [In Serbian]
Stiglitz, J. (2002). Globalization and its Discontents. Beograd: Biblioteka-Ekonomija trećeg puta. [In Serbian]
Todorović, L.A. (2021). Media Industries. Beograd: Clio. [In Serbian]
Touraine, A. (2000). Can We Live Together; Equality and Difference. Cambridge: Polity Pres.
Turow, J. (2013). Media Today: An Introduction to Mass Communication I–II. Beograd: Clio. [In Serbian]
Valić-Nedeljković, D. and Pralica, D. (2020). On Journalism and Journalists. Novi Sad: Faculty of Philosophy (electronic edition). [In Serbian]
Vidojević, Z. (2005). Where is Globalization Going To? Beograd: Filip Višnjić. [In Serbian]
Žarković, V. (2022). South African Giant “NASPERS”: from an Apartheid miracle to the digital era miracle. Available at: https://bif.rs/2022/03/juznoafricki-gigant-naspers-od-cuda-aparthejda-do-cuda-digitalnog-doba/ [In Serbian]
