Healthcare workers` motivation in preventive activities
Abstract
Introduction. Successful implementation of all activities,
especially in the area of preventive medicine, healthcare
institutions may accomplish only if their employees are highly
motivated and properly rewarded for their work. The best
motivational system should be designed so the employees get
the rewards that matter to them. That is why research into
the motives and needs of employees appears as a necessary
prerequisite for the effectiveness of motivation.
Objective. We aimed at examining the most important
motivational factors for preventive activities in healthcare
workers.
Method. The research was conducted, as a case study,
in the Primary Healthcare Center (PHC), Golubac from December
2019 to December 2020. We analyzed the results of
the preventive activities of healthcare workers from the PHC
Golubac during project activities in 2020 and compared them
to the results from 2018. Employees` attitudes towards motivational
factors were analyzed based on the conducted individual
interviews and surveys.
Results. The results of preventive actions in 2020,
through project activities, were significantly better than those
in 2018. The diabetes screening response was 42%, the realization
of blood pressure measuring in diabetic patients
was 58%, and HbA1c was measured in 34% of diabetics in
2020. In 2018 screening realization was 15%, blood pressure
was measured in 50% of diabetics, and HbA1C in 10%. The
most important motivational factors for healthcare workers
were the importance of preventive activities for the people`s
health, the participation of the manager as the project leader,
the equipment gained during the project that will improve
their work, clearly defined goals, and personal responsibility
for the project`s success.
Conclusion. The motivation of healthcare workers
is of great importance for the successful implementation of
preventive activities. Our research provides information for
healthcare managers on ways to improve their employees`
motivation.
Keywords: motivation,
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