CONTEMPORARY BUSINESS: WHEN COMMUNICATION AND CULTURE MEET

Lea Dostanić

doi:10.5937/poseko25-49734

Lea Dostanić Univerzitet Singidunum

DOI: https://doi.org/10.5937/poseko25-49734

Keywords: Information and Communication Technology, Intercultural Communication, External Communication, Internal Communication

Abstract

As cultures in contact are inevitable, we tried to emphasise that the readiness to maintain intercultural communication is essential for survival in a world as globalised as today's. Due to the inevitable changes that have taken place in the field of modern business, the application of information and communication technologies contributes significantly in areas such as competitive advantages, quality of services and products, and overall corporate activities. In this regard, it is necessary to completely reset attitudes and mentality from the past and change how companies communicate inside and outside their walls with employees, clients, suppliers, and interested parties. As essential for achieving a fruitful outcome, willingness and motivation to understand and get to know the culture with which one cooperates is almost indispensable. To promote a true spirit of collaboration, companies must first recognise communication's strategic role in their management, implementing a well-defined global communication plan that includes external and internal communication strategies. This approach is vital to establish genuine cooperation between the associates who make up and give life to the organisation. Above all, it is crucial to have a relationship between them and create an effective and efficient communication channel. Therefore, organisations must take an active role in collaboration and knowledge management.

References

1. Baran, P. (1964). On distributed communications networks. IEEE Transactions on Communications Systems, 12(1), 1–9.
2. Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage (Vol. 4). Cambridge University Press.
3. Croteau, A. M., & Bergeron, F. (2001). An information technology trilogy: business strategy, technological deployment and organisational performance. The journal of strategic information systems, 10(2), 77-99.
4. Deardorff, D. K. (Ed.). (2009). The SAGE handbook of intercultural competence. Sage Publications.
5. Dobrijević, G. (2008). Rastući značaj interne komunikacije za poslovni uspeh kompanija. Istraživanja i projektovanja za privredu, 6(19), 33-40.
6. Dobrijević, G. (2011). Poslovno komuniciranje i pregovaranje. Univerzitet Singidunum.
7. Đorđević Boljanović, J., Dobrijević, G. (2014). U traganju za fleksibilnošću: Uticaj informacionih tehnologija na savremeno radno okruženje. Paper presented at Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide. doi:10.15308/sinteza-2014-233-236
8. Escoffier, J. (1991). The limits of multiculturalism. Socialist Review, 21(3-4), 61-73.
9. Ibrahim, N. A. N., Abdul Rani, N. S., Jamri, M. H., Bakar, M. H., Abdul Wahab, S., Mahbob, M. H., & Kahar, N. (2022). The importance of non-verbal communication in organisations. International Journal of Academic Research in Business and Social Sciences, 12(6), 1841-1851.
10. Jokanović, B., Grubić-Nešić, L., Okanović, A., & Milić, B. (2019) UTICAJ INFORMACIONE TEHNOLOGIJE NA ORGANIZACIONU KOMUNIKACIJU. XXV Skup TRENDOVI RAZVOJA: “KVALITET VISOKOG OBRAZOVANJA, 1-4.
11. Leek, S., Turnbull, P. W., & Naude, P. (2003). How is information technology affecting business relationships? Results from a UK survey. Industrial marketing management, 32(2), 119–126.
12. Martin, J. N., Nakayama, T. K., & Carbaugh, D. (2012). The history and development of the study of intercultural communication and applied linguistics. The Routledge handbook of language and intercultural communication, 17-36.
13. Martinović, M. (2012) UTICAJI INFORMACIONO–KOMUNIKACIONIH TEHNOLOGIJA U MENADŽMENTU. Medunarodna naucna konferencija MENADŽMENT, 410-414.
14. Mitić, S. (2016). Uticaj informacionih tehnologija na organizacione performanse preduzeća u Srbiji (Doctoral dissertation, University of Novi Sad (Serbia)).
15. Mrđa, N. (2008). Mrežna organizacija društva. CM Komunikacija i mediji, 3(8), 51-72.
16. Mumby, D. K. (1993). Critical organisational communication studies: The next 10 years. Communications Monographs, 60(1), 18–25.
17. Nardon, L. (2019). Reflection and intercultural competence development. In Oxford Research Encyclopedia of Business and Management.
18. Parida, V., Westerberg, M., & Ylinenpaa, H. (2009). How do small firms use ICT for business purposes? A study of Swedish technology-based firms. International Journal of Electronic Business, 7(5), 536-551.
19. Piršl, E. (2013). Interkulturalna kompetencija i/ili kulturna inteligencija. Pedagogija i kultura: teorijsko-metodološka odre enja pedagogijske znanosti, Zagreb, Hrvatsko pedagogijsko društvo, 333-342.
20. Razak, M. I. H. M., Athmar, W. A. W., Durani, N., Salleh, A. J., & Hamdan, N. I. B. (2019). Effective communication as a tool for achieving organisational goals. KnE Social Sciences, pp. 380–387.
21. Sahadevan, P., & Sumangala, M. (2021). Effective cross-cultural communication for international business. Shanlax International Journal of Management, 8(4), 24-33.
22. Schauer, G. A. (2016). Assessing intercultural competence. Handbook of second language assessment, 181-201.
23. Schiuma, G. (2012). Managing knowledge for business performance improvement. Journal of Knowledge Management, 16(4), 515–522.
24. Shachaf, P. (2008). Cultural diversity and information and communication technology impact on global virtual teams: An exploratory study. Information & Management, 45(2), 131–142.
25. Stankić, R., & Stojković, D. (2017). Upotreba informaciono-komunikacionih tehnologija u poslovanju preduzeća u Srbiji. Ekonomske ideje i praksa, 27, 7-19.
26. TEME, E. (2013). Izazovi međunarodnog poslovnog komuniciranja i implikacije za menadžment ljudskih resursa. EKONOMSKE TE EKONOMSKE TEME, 51(2), 273-292.
27. Thomas, A., Kinast, E. U., & Schroll-Machl, S. (2010). Handbook of intercultural communication and cooperation: Basics and areas of application. Vandenhoeck & Ruprecht.
28. Ting-Toomey, S., & Dorjee, T. (2018). Communicating across cultures. Guilford Publications.