Сналажење у пословном пејзажу: истраживање перцепције предузетника о пословном окружењу
Sažetak
Циљ овог истраживања је анализа перцепције окружења од стране власника и менаџера МСП. Методологија истраживања која је коришћена у овој студији обухватала је прикупљање информација од 384 власника-менаџера МСП из различитих сектора привреде у Санто Домингу де лос Тсачилас, Еквадор. Коришћено је пропорционално стратификовано узорковање са 95% поузданости и грешком од 5%. Подаци су прикупљени путем самостално попуњеног упитника пресечног истраживања, чији је циљ био да власници-менаџери МСП опишу како доживљавају своје окружење, правећи комбинацију вредности сваке променљиве. Студија је применила категоричку анализу главних компоненти да би идентификовала структуру компоненти друштвеног капитала узимајући у обзир ординалну и номиналну природу података. Коришћена методологија нам је омогућила да разумемо перцепцију окружења од стране различитих власника-менаџера МСП из различитих сектора привреде. Такође је открила стратешки приступ који су сматрали најприкладнијим за тржишну ситуацију у којој послују. Практичне импликације овог истраживања указују на то да власници-менаџери малих и средњих предузећа могу имати користи од разумевања перцепције окружења усвајањем флексибилних и прилагодљивих решења променљивим условима окружења, коришћењем профила окружења за откривање могућности и предвиђањем промена како би стекли вредне увиде.
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